In the past few years, B2B marketers have been forced to change their strategy due to COVID-19. Luckily for them, social media is the perfect solution to an un-wished change in networking, communication, and growth for many B2B companies.
The top marketers of B2B companies refocused stronger on their social media strategy. Social media creates a lasting connection with your audience. It has been a phenomenal way to grow relationships with partners and potential prospects!
B2B marketing is built on relationships, even if the end goal is to sell products or services. Social media allows marketers to unlock and ignite these relationships without in-person events. Recent studies show that 55% of consumers learn about new brands, products, and services through social media. Another 78% of consumers are willing to work with a business after a positive interaction with them on social media. That’s how powerful of a tool it is!
Social media allows B2B marketers to connect with their audience wherever they are: Twitter, Facebook, Linked In, Youtube, Pinterest, and more. Now you know the importance and impact of social media marketing. Here are 5 ways you can use it!
Build brand awareness. Tell your story across various platforms, share customer stories, and explain why you provide the services you offer.
Generate leads. Focus on your target audience by creating engaging and meaningful conversations.
Build a community. Listen to customers and what they have to say about your company.
Connect social media posts to opportunities.
Drive social posts to your CRM to fully understand customers.
Measure marketing efforts. Research management and social media platforms to help you track key performance metrics (KPIs).
How do I create engaging content? Why do I need it?
You may be wondering what to do with all of this information. Keep things simple, and focus on creating relevant and engaging content for your social media platforms and audience. That’s what matters the most!
If you want your audience to listen to and engage with you on social media, you have to speak to them in a way they can understand. Your content needs to resonate with your audience. You can ensure that by:
- Providing value
- Solving problems
- Being relatable and transparent
Have You Considered Employee Advocacy?
Some marketers allow their employees to speak about their company online for them. It’s a unique and effective approach to marketing. Employee advocacy is a great way to develop meaningful relationships with your audience. When consumers see that employees genuinely love and support the company they work for, they’re more likely to trust and support you!
Think about it. Word-of-mouth marketing is highly effective. When your employees share their work experiences, consumers see the authenticity. An audience is more likely to comment and engage with the content knowing they are speaking directly with an employee. Several studies show that people are three times more likely to trust a company’s employee than the company itself.
Get Started With Your Social Media Marketing Strategy
People follow social media accounts to get more in-depth information about a particular company they are interested in. So now that you know you need to be on social media, how do you develop a strategy to achieve success?
- Identify questions you commonly get asked by customers.
- Research and choose a social media tool to make things easier for your team.
- Hire or train a team to execute your social media strategy.
- Identify your competitors and collaborate.
- Create a content calendar to organize your ideas.
After establishing a strategy, ask yourself a few questions to ensure your strategy is adequate or if you need to adjust it.
- What are your goals?
- How do you plan on measuring these goals?
- What social media platforms do members of your target audience use?
The Future of Digital Marketing
Look ahead to the future of digital marketing. It’s never too late to get started! Create, define, and implement your social media strategy to blossom beyond what you could ever imagine! Use employees to build advocacy and trust online for your company. Remember, social media can help you quickly reach a wide variety of audiences. Now is the time, so don’t miss out! Social media has never been more remarkable or accessible. Schedule a consultation today, or complete our contact form!