With the COVID-19 pandemic impacting the entire world it can be difficult to think about the contents of your website. If you are a business you’re likely more worried about staying afloat, keeping everything running as status quo as possible, or maybe even re-opening.
However, as the world begins to slowly re-open, and many businesses open their doors again it might be the perfect time to take a look at your website and review it. Go through your pages and make sure they are updated. Give yourself some time to make sure everything is up to date and that your website is filled to the brim with content.
You might be asking yourself why any of this is important. Well, the fact of the matter is that in today’s day and age of Google, having a website full of updated content is imperative to success. The more people who see your website are the more people who will see your business. This means more customers.
What is it that makes this successful though? Why is having a website full of updated content good for your business? Well let us start with where it always seems to begin with content marketing and that’s SEO.
While understanding the analytics of SEO and Google is difficult, we know that ranking well on it typically leads to more success for businesses. The better you’re doing in SEO the more likely it is people searching for your service will stumble upon your business and if they’re searching for your business that likely means they want to use your business.
If you have not reviewed your website in awhile you should go through and see if there are any pages that seem particularly empty or bland. If you’re an Italian restaurant, and your website has a page about what makes your style of Italian special, consider looking at your word count. If it is anything below 800 then you are likely not giving yourself a fair shot on SEO.
The more content on your website the better you are going to do with SEO. Now, this does not mean to just start stacking your website with service pages and call it a day. You need pages that are filled with words and meaningful content that search engines like Google will give preference to.
Keep content updated
It’s good to just have your content up to date every once in a while. Maybe there’s a service on one of your pages you don’t offer anymore, or even better there’s a service you recently started offering that needs to be advertised more. When you take time to sit down and review your website this is also a chance to clean it up and keep it up to date.
Your website is like a giant billboard. You don’t want an old billboard on the interstate that doesn’t have the most up to date info and you don’t want your website to be a year behind on content. Even when a pandemic isn’t taking place it’s just a good idea to spend time once a year to make sure your update is up to your own personal standards.
An extra plus to this is that when you do keep your website updated it also helps you in SEO. When you are updating fresh and new content to your website on a consistent basis, you’re doing more to help with your SEO than if you were to just leave it alone for five years. Of course, the content always needs to be accurate and original.
The AD Leaf ® can help
If all of this sounds overwhelming then don’t worry, because at The AD Leaf ® we have an expert team of SEO specialists and Content Marketers that understand exactly how to fill out a service page with great original content. Our team understands this better than anyone because we dive ourselves into it so our clients don’t have to.
If you need help preparing your website for re-opening, update it, or just need help understanding where to get started then give us a call at 321-255-0900, set up a consultation appointment at TheAdLeaf.com or email us at firstname.lastname@example.org and we can help you understand why updating your website with content is the key to success. We look forward to helping you!