Many people think that Tik Tok is just a place for teenagers to hang out and share videos. But there are plenty people who have found success using Tik Tok for business too! These brands have been using Tik Tok as an advertising platform, but not in the traditional sense. If you’re looking for some new ways to advertise your business, make sure you check out this blog post with different ways to use this incredibly popular and unique social media app.
Why Use Tik Tok for Your Business
You may be wondering if there’s any data to backup that Tik Tok isn’t just for teens. Well, we’re so glad you asked! In fact, there is! According to 2022 data from Backlinko, only 25% of Tik Tok users are teens while 22% are 20-29, 21% are 30-39 and surprisingly 20% are 40-49. As you can see Tik Tok has become a platform used by a range of ages and therefore is a place where you can reach audiences of all kinds.
So, why Tik Tok when there are plenty of other platforms to market on? First of all, right now you have a higher chance of going viral on Tik Tok than you do any other platform thanks to the way the algorithms work. Secondly, at the time of this article it’s the most popular website in the world. And third, it’s become more than just an app. It’s basically become a social movement where people come to express themselves, entertain themselves and get lost for hours. It’s the perfect place to meet people where they are.
How to Use Tik Tok For Business
You cannot approach Tik Tok as a business owner like you would a traditional marketing or advertising platform. The app is built on user-generated content, so your videos need to be creative and interesting enough to get people’s attention. The key is to think outside the box and come up with ideas that are unique to Tik Tok. Stock images, videos and overly salesy approaches will not work on this platform so save those for other platforms.
There are a few ways that you can use Tik Tok to market your business.
First, create a profile for your business on the app and add videos that introduce your company and what you do. You can post simple videos of you talking to the camera describing your mission, why you do what you do and what makes you so passionate about it. Or you can show your processes and behind the scenes shots. Be sure to make these videos creative and interesting so that people will want to watch them.
Second, add hashtags to your videos that are relevant to your business. This will help people who are interested in what you do find your videos. Some popular hashtags for businesses on Tik Tok include #businessowner, #smallbusiness and #startup.
Third, create challenges for your followers to complete. This is a great way to engage with your audience and get them excited about what you do. For example, if you own a restaurant, you could challenge people to make the best dish using only three ingredients or to come up with their own unique menu item.
Fourth, collaborate with other Tik Tok users in your industry. This is a great way to get exposure for your business and to learn from other people who are successful in your field.
Fifth, use creative effects and filters to make your videos stand out. This will help you attract attention and encourage people to watch them all the way through.
Sixth, make sure your videos are high quality and use captions when possible. Poor quality videos will likely not get many views, and people are more likely to watch a video that has subtitles.
Seventh, be consistent with your posting schedule. If you post once a week, post once a week. If you post three times a day, post three times a day. This will help keep people interested in what you have to share.
Can You Help Me Market My Business On Tik Tok?
Yes! We Absolutely can help you market your business on Tik Tok and we love helping business owners with this platform. We have several options too. If you are comfortable getting behind the camera and just need help with strategy such as what kind of videos to make, how to edit them and post them, we can help with consulting. We will send you weekly scripts and prompts so you can shoot the videos at your location. All you have to do is shoot the videos and send them to us and we do all the editing, publishing, engagement and work to run your account for you. If you’re not comfortable in front of the camera and want us to take care of the video content for you as well we can do the full package. For more information on how we can help get you Tik Tok trending, call us today or text us at 321-255-0900.