Tag: small business

Five Reasons Why Your Small Business Needs Content Marketing

Posted on | by Danielle Harper
Content Writing | , ,

Content marketing has become a pillar of modern business tactics. It is a powerful tool to attract potential customers and grow your online presence. At The AD Leaf, our team of Content Marketing professionals understands this importance and provides innovative services to help small businesses take advantage of content marketing opportunities. We create content that is not only informative but also engaging and helps to build a connection with potential customers. Not sure about it yet? Keep reading and discover five reasons why your small business needs content marketing!

Still aren’t sold on adding content writing to your marketing portfolio? According to the Content Marketing Institute, 73% of B2B and 70% of B2C marketers use content marketing as part of their overall marketing strategy. There are plenty of reasons your small business needs to employ content writing on your website and marketing strategy, from brand awareness to reputation. 

Builds Your Identity as a Trusted Expert

Content marketing allows you to educate your community on your field of service. By creating content about your niche, you are positioning yourself as an expert in the field. People want to feel like they can trust your service, and having informative articles on your website shows you know your industry. 

High-quality content on your website helps establish your reputation as an expert in your field. 

Increases Your Brand Awareness

By creating insightful and engaging content, you are increasing your brand’s visibility. Content marketing helps to reach new target audiences and create relationships with them. Think about it in terms of your company. When looking for brand awareness, content marketing sells your values as a business, not the product or service you offer. 

With branded content, business owners can share all the details about their company and what sets it apart from others. Content marketing is a great way to get your brand name out there and increase the number of people who know about you. 

 

Improves Your Search Engine Visibility

Good content has a positive effect on your search engine rankings. By creating content that is relevant to your industry, it increases the chances of ranking higher in the search engine results pages. The better your content and SEO, the more likely potential customers will find you. 

At The AD Leaf, our Content Marketing team will create optimized content for search engines. Optimized content gives your website the best chance of appearing at the top of search engine results pages when customers search for services related to yours.

 

Keep Your Website Current

Creating content allows you to keep your website up-to-date and fresh. When potential customers come across your website, they want to feel relevant and that the company is keeping up with industry standards. Having fresh content helps show that you are actively involved in providing quality services. 

It also helps show you are at the forefront of trends and new products or methods available today. It also helps establish “domain authority,” which is how much authority your company is on a particular subject through your website. The more content you produce, the higher the domain authority will be.

 

Sharable Content Brings Your Community Together

Creating content your readers can share is a great way to get your message out there and engage potential customers. Once someone shares your content, it has the potential to reach even more people. This method increases the chances of connecting with new audiences and potentially converting them into customers. 

Content Marketing is an invaluable tool for small businesses, and The AD Leaf provides expert services to help your business take advantage of this opportunity. Our team of professional writers and marketers understands the importance of creating content that is informative, engaging, and shareable. 

Through our innovative strategies and tactics, The AD Leaf can help create a solid customer base for your small business.

 

Why The AD Leaf Studio Las Vegas?

You are busy running your business as it is, and who has time to research trends within content writing? Why not take the opportunity to provide minimal participation and still receive exemplary results? All this and more is available when creating a partnership with The AD Leaf, a marketing firm that builds your growth goals as a company to make your small business a cut above the rest.

The AD Leaf’s Content teams work together seamlessly with all of our other areas of expertise on a weekly, bi-monthly, or monthly basis to ensure that your small business stays on top of the competition!

 

content marketing

How to Make Your Small Business Stand Out With Content Marketing

Posted on | by The AD Leaf Marketing Firm
Content Writing | , , ,

As a business owner, your time is split between all of the tasks it takes to run a successful business, managing your employees, keeping the books, upkeep of your location, and then of course, marketing. With all of the other responsibilities that come with running a business, running a robust digital marketing campaign on top of that can be an overwhelming undertaking and can be easy to neglect. In today’s marketing landscape, content marketing may be a term you are likely to come across, but what exactly does that mean? Content marketing is simply producing and sharing exciting content like videos, blogs, email campaigns and web pages, and showing your customers what makes your business stand out. You already know what makes your business great, content marketing is your platform to tell the world! Here’s how to use content marketing to your advantage to make your business stand out.

 

Create Content That is Your Own

Now let’s think about your consumers for a second. Have you ever tried to read all the content on the internet? It’s exhausting, and spoiler alert, impossible. Among all of the other content we are exposed to on a daily basis, users today crave content that is genuine. That’s where content marketing comes in! Blogs and page content are a great way for you to tell your brand’s story, and sell yourself organically. So think to yourself, what makes your business different from all the rest? Maybe your restaurant is incredibly globally conscious and only serves locally sourced foods. Or you offer a full menu of Keto or Vegan options. Rather than waiting for your customers to find these things out for themselves, use your website and online resources to tell them first. 

 

Once you feel like you’ve hit all of your bases, now it’s time to reach out. You would be surprised what your already loyal customers have to say about you. You may love the fact that your business is sustainable and your menu is diverse, but they might come for your amazing breakfast menu, craft cocktails, or specialty coffees. The truth is, what makes your business stand out to you may not always be what keeps your customers coming back. Gaining as many perspectives as possible will help you to shape your content towards those all-important unique selling propositions, or what your business offers that makes it stand out from its competition. Once you have that, get writing some personalized content that tells your story and shows why you are unique!

 

Create Content That is Dynamic and Exciting 

The key to content is to keep it fresh and engaging. Whether you are writing a page about your brand new service line, or your weekly blog, it is your chance to let your personality shine. Be sure to add photos from the job or entertaining anecdotes to let your customers get to know you before ever meeting you. Blogging is also a great opportunity to establish yourself as a leader in your industry. Stay up to date with current events and industry trends, then use your blog to speak to them. Soon, your consumers will be looking to you for thought leadership pieces. Again, you know that you’re an expert in your industry, so show the world! 

 

Create Content That Will Work for You

Now that your website is full of engaging and insightful content, the last step is to make that content work for you. Let’s go back to the restaurant example. If locals in your neighborhood are searching Google for “Keto friendly breakfast restaurants”, you’ll want to make sure that content you wrote gets seen. If you are spending all of this time building out your website, you will want to make sure it is at the top of everyone’s list when they are searching. This is where content comes into play with your overall digital marketing campaign. Once you write your content, you will want to be sure it is ranking on Google when people go to search for them. A website that has content will always outperform websites that do not have content and can be a vital part of your SEO campaign. Blogs can also make for great social media content, and email content.

 

Given these troubling times, many businesses are operating remotely, running limited hours, or temporarily closed. We encourage you to use this downtime to your advantage with some great content. Not sure where to start? Our dedicated content team at The AD Leaf ® Marketing Firm can help you strategize show-stopping content that will tell your brand’s story and wow your customers before even stepping in the door. Content marketing is the perfect partner to an SEO or social media strategy to get your brand out there and recognized for what makes you, you! To get started, partner with us today. We will determine where we can develop content, and help you to create your brand identity as a team!