Tag: marketing

The Rise of Video Marketing Services

Posted on | by The AD Leaf Marketing Firm
Videography | , , ,

What’s Video Marketing? – The Rise of Video Marketing Services

Video has taken over as the Internet Emperor. From TikTok videos to YouTube tutorials, video content has become the go-to medium for the consumption of information and entertainment. However, besides being entertainment, video content has proven to be a vital asset for marketers. Video marketing can be an immensely powerful service to increase customer engagement, conversions, and overall brand awareness. In this blog, we’ll dive into the different ways our video marketing agency can help businesses increase customer awareness and engagement.

Video Generates More Shares and Higher Retention – The Rise of Video Marketing Services

According to Biteable, social videos generate 1200% more shares than text and image content combined. Additionally, viewers retain an incredible 95% of the marketing message when they watch it in a video compared to only 10% when reading it in text. This is because videos are more engaging and, thus, more memorable. With our video marketing services, brands can tell their stories and showcase their products and services in an immersive way that leaves a lasting impression on their viewers.

Generate More Video Content from Live Events:

“The beauty of live events is that you have an enormous amount of engaging video content when you finish. This content can be clipped down and shared across your social media, emails, and on your website to drive more sales,” says Elizabeth Kressel, Founder & CEO ofĀ Lizard Strategy, our video marketing company.

If a brand hosts or organizes such events, video coverage can massively boost the return through this clipping process, as footage from a single event can reach multiple audiences and increase customer engagement.

Explainer Video – Sharing Content Increases Reach!

People love watching appealing, fascinating, or hilarious videos; and in the realm of digital marketing, the rise of video marketing services has transformed this passion into a powerful tool. Giving your audience immersive video content worth sharing not only ensures they watch the entire video but also encourages them to share it within their networks. Crafting viral content that resonates across social media platforms holds the key to boosting visibility. Through our strategic video marketing approaches, brands can organically extend their reach and tap into a wider customer base, capitalizing on the allure of shareable content.

Improved SEO with Marketing Experts:

The second biggest search engine, as reported by Brandwatch, is YouTube, raking in roughly 2.5 billion monthly users, while only 9% of small businesses take advantage of it. SEO-optimized video content, such as professional videos and explainer videos, posted on this powerful search engine funnels traffic right back to your website. Additionally, organic Google searches can be directed toward a brand’s YouTube videos.

By creating engaging online videos tailored to your target audience and incorporating them into your video strategy, you can drastically improve your website’s SEO. As readers come across the type of video you create, such as explainer videos or other best video marketing practices, they’ll likely spend a few minutes watching it. This increased time on the page signifies to Google that your page has relevant content that matches the user’s intent, sending the signal to rank your website high in our video marketing plan devised by our marketing experts at our digital marketing agency.

The Right Video Builds Trust with Customers:

Video content creates a powerful emotional connection between brands and their audience. When done right, videos can engage customers, build trust, and provide value in a way that no other type of content can. Our video marketing service, including video production and video creation, can also extend attention spans, which helps to increase the time customers spend engaging with and sharing the brand’s marketing video content.

Video marketing is an effective way to increase customer engagement for your digital business. With numerous benefits for brands, including better SEO, increased customer retention, trust-building, and higher reach, well-executed video marketing campaigns and product videos are pivotal. In today’s digital age, the rise of video marketing services has transformed this practice from a luxury to a necessity. Crafting a successful marketing video to promote your product or service requires incorporating video marketing as a key aspect of your digital marketing campaign. So, if you’re seeking to establish the right video marketing strategy, enhance customer engagement, and stand out, start leveraging the power of video marketing services from our specialized agency today.

How Can Video Marketing Increase Customer Engagement? (Research)

– https://biteable.com/blog/video-marketing-statistics/

social video generates 1200% more sharesĀ than text and image content combined. And viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

-https://www.theadleaf.com/why-video-matters

They say a picture is worth a thousand words. If that is true, at 30 frames per second, how much is a video worth? According toĀ Statista.com, “In 2021, digital video advertising spending in the United States was estimated at 55.34 billion U.S. Dollars.”Ā 

-https://www.forbes.com/sites/jiawertz/2022/10/30/how-to-increase-engagement-through-video-marketing/?sh=1fcbd41c2304

“The beauty of the live event program is that you have an enormous amount of engaging content when you finish. This can be clipped down and shared across your socials, emails, and shoppable content on your website to drive more sales. Dedicate areas on your website to house both clips and full replays while using shorter video formats for emails and social,” says Elizabeth Kressel, Founder & CEO ofĀ Lizard Strategy

–https://www.vidyard.com/blog/benefits-of-video-marketing/

“People love watching captivating orĀ hilarious videos, so giving them something worth sharing increases the chances of them not only watching the whole thing but also sharing it with their networks.”

–https://videowise.com/blog/the-top-5-benefits-of-video-marketing

“The second biggest search engine is YouTube, which brings in roughlyĀ 2.5 billionĀ monthly users.”

“Another way videos can improve your website’s SEO is through the increased time on the page. Let’s say you’ve created a Youtube video and want to embed it on a blog post.Ā 

As readers come across the video, they’ll likely spend a few minutes watching the video. The higher time on the page will signify to Google that your page has relevant content that matches the user’s intent. Google will reward you by ranking your website high.”Ā 

The AD Leaf Studio Las Vegas Can Help With Your Video Strategy!

The significance of video marketing extends beyond entertainment; it holds the key to unlocking a brand’s potential in the digital realm. To harness the benefits of video marketing, businesses must invest in tailored video marketing campaigns and targeted video content that resonates with their specific target audience.

An experienced video agency like The AD Leaf Marketing Firm can devise a comprehensive video strategy that aligns with the brand’s goals and objectives, from product videos to educational tutorials. Incorporating explainer videos into the marketing plan can effectively build trust with customers, establishing a powerful emotional connection. Moreover, SEO-optimized video content plays a vital role in driving organic traffic to a brand’s website, as online videos attract more viewers and increase time spent on the page. By capitalizing on production services from a skilled video team, businesses can position themselves as industry leaders and benefit from the vast potential of video marketing in their overall digital marketing services.

The AD Leaf Marketing Firm understands that customers have specific goals in mind for their business and can help them achieve those objectives. We have the experience and knowledge to provide comprehensive marketing services, from social media campaigns to search engine optimization, that can boost customer engagement, increase brand visibility, and generate more leads. Our team of experts can help customers reach their desired results with the right combination of strategies, tactics, and technology. Together we can create a successful plan to keep customers ahead of the competition. With The AD Leaf Marketing firm as your partner, you are on the path to success!

Be Concise! Less Is More With Email

Posted on | by The AD Leaf Marketing Firm
Content Writing, Email Marketing, Marketing | , ,

Email: The Foundational Tool

In the world of marketing, email is one of the most fundamental tools at our disposal. It maintains its mainstream appeal through its accessibility to clients and consumers alike in communicating time-sensitive information. As foundational as email marketing is to the practice, new trends are still emerging that maintain its modernity.

One emerging cultural trend that has been incorporated into the way we use email in marketing is minimalism. Minimalism has impacted email marketing by transforming emails from long-winded chunky blocks of text to concise straight-to-the-point communications that are easily digestible for consumers.Ā 

Why Less Really Is More

  • Ease of Consumption

Skimming has taken over the way we digest media. Our eyes pick up on keywords and bolded text to access the importance of information and let our minds fill in the blanks. With such an excess of media to consume, our time to absorb it all has remained the same. To account for the discrepancy, weā€™re largely left with one of two options: skim the content or condense the material itself so that it’s less to read. As a marketing professional, making the material easier to interact with is where we step in.

  • Consideration for the Readerā€™s Time

Clients and customers are on a time budget. Their email accounts are bombarded with numerous emails not unlike your own. Being courteous and condensing your content and information into concise language delivers your goals without sacrificing the time of your clients and customers which they will be appreciative of in the long run. Requiring less reading time from your customers and clients inevitably allows them more time to follow through with the action your email is asking of them.

  • Earn the Favor of Your Audience

Recipients on your email list will value your content more if you show respect for their time and energy. Being concise and writing clearly consistently builds a reputation for the communications you disseminate to your audience. Theyā€™ll know what theyā€™re getting every time they open one of your businessā€™ emails and know that it’s going to be easy on the eyes and easily digestible. This will improve your open rate and translate into more conversions for your goods or services and better business for all parties involved.

  • Condensed Writing Encourages Clearer, More Engaging Content

Whittling down the length of your email content forces you to weed out unnecessary information. It forces the writer to think carefully and consider the necessity of each word and sentence. Editing your email content in this way inspires creativity in the way each piece of information gets delivered. Editing out extra sentences and words encourages clearer thinking on the part of the writer and the intended audience as well. The result is writing that gets straight to the point and tells the recipient what they need to know without requiring a substantial time investment.

  • Images and Bulleted Lists Are More Substantial

Substituting lengthy blocks of text with pictures and bulleted lists break up monotonous reading. They capture interest, convey meaning without requiring as much reading, and make for a more aesthetically pleasing design. The old adage, ā€œa picture is worth a thousand wordsā€ exhibits the staying power of this email marketing trend of conciseness.

Bulleted lists benefit this strategy as well by grabbing the attention of the reader and directing them to smaller blocks of important text. This gives you as the writer the opportunity to position some of the most valuable pieces of information to a spot you know the reader will see them.

  • Know Your Audience

Of course, different emails and different email recipients require a different depth of information so it’s important to consider your target audience and who it is that will eventually be opening your marketing emails. A technical client will likely require more in-depth dialogue in their marketing emails based on their industry than regular clients will. If the situation calls for more writing follow your gut and do what you think is best given the situation.

Transform the Way You Reach Your Customers

Looking to increase the open rates or improve conversions of your email campaigns? The AD Leaf Ā® Marketing Firm, LLC is specially fitted to transform the way you reach your customers and clients. Our team of marketing experts has the experience and knowledge to take your future email campaigns to the next level. Contact us today for more information about how we can help!