Isn’t Social Media Just Regular Marketing On An Online Platform

Isn’t Social Media Just a Regular Marketing Online Platform?

Isn’t Social Media Just Regular Marketing On An Online Platform

Marketing is an essential component for any company that wants to achieve long-term growth and success, regardless of their focus or the product or service they offer. You may have heard people say that social media marketing is just like traditional marketing but on an online platform. While there are similarities between the two, they also have some critical differences. Both traditional and social media marketing aim to create brand awareness and engage your audience. However, they have different practical applications and unique features that set them apart from each other.

Traditional Marketing:

Traditional marketing is the more established of the two because it has been around since before the late 90s when online access was not as prevalent. According to the Harvard Business Journal, “two fundamentals, knowledge-based and experience-based marketing, will increasingly define the capabilities of a successful marketing organization”. 

We have become accustomed to traditional marketing and can easily recognize its various forms. Who can forget the bright lights of Times Square and the endless array of billboard screens? Even the grocery store checkout line has become a place for famous faces to catch our attention and entice us to buy magazines with sales pitches on the pages. Watching TV with our families has become a tradition that includes memorable and mundane ads that are woven into the experience.

Points of Traditional Marketing to consider:

Traditional marketing is characterized by one-way communication, which involves delivering visual and audible sales pitches to the audience with minimal interaction. This type of marketing is generally impactful and often entertaining, providing a memorable experience. Although infrequent, it offers a tangible start-to-finish journey. Examples of traditional marketing include, but are not limited to: murals, billboards, bus/taxi/semi-truck wraps, posters, magazines, newspapers, flyers, window displays, signage, TV and radio broadcasting, direct mail, and telemarketing through phone and text messages.

Social Media Marketing

Did you know that as of July 2021, 295 million people were on social networks across the US? That is about three-quarters of our country’s population! Even Grandma has an account on Facebook. Instagram, as well as Facebook, and Twitter are experiencing rapid growth and will continue to in the coming years.

Social media lives up to its name. Social media marketing operates through online platforms, which are becoming increasingly integral to our daily lives. With millions of people using social networks in the US alone, these platforms have become an important tool for connecting with others and creating communities based on shared interests and beliefs. Brands must now compete for attention alongside personal updates, which makes it crucial to understand concepts such as engagement, reach, and impressions. While it can be challenging, social media presents an unprecedented opportunity for brands to connect with audiences in new and exciting ways. In today’s world, brands need to compete not just with each other, but also with personal updates shared by people on social media. From pictures of cute grandkids to engagement announcements, there’s a lot of personal news that is vying for people’s attention. This new reality has made it challenging for brands to stand out, but it also presents a fantastic opportunity for them to connect with audiences in a more personal and engaging way.

Points of Social Media Marketing to consider:

In today’s fast-paced world, it’s not enough for brands to simply compete with one another. They need to actively engage with their customers through consistent communication and build brand loyalty by showcasing their values and credibility. Social media platforms, such as Facebook, Instagram, LinkedIn, Twitter, and Pinterest, provide brands with an easily integrative way to reach their targeted audiences. By strategically utilizing the unique tools and audience preferences of each platform, brands can create a more personal and engaging connection with their customers.

Staying ahead in the social media game is no easy feat – the landscape is constantly shifting with new trends, platforms, and marketing strategies emerging. However, the payoff for brands that get it right is immense – building dedicated, long-lasting relationships with their audiences like never before. The key to success lies in creating organic content that is relatable, approachable, and authentic. This takes a combination of innovation and consistent engagement with your audience and followers. The brands that excel at this are the ones that truly stand out in the crowded social media sphere.

 

Beyond being social…Why The AD Leaf Marketing Firm?

As we all know, digital marketing comprises various avenues beyond social media. While having a robust social media presence is undoubtedly beneficial, it’s not the only option available for businesses to promote their brand. When someone wants to learn more about your brand, they’ll most likely head to your website. However, social media is an excellent tool to increase your search engine rankings and generate leads. That being said, a comprehensive digital marketing strategy should go beyond social media alone. As our Director of Operations, reminds us why social media should be part of your digital marketing arsenal, but it shouldn’t be the sole driving force. After all who doesn’t want to maximize their brand’s potential, after all?

At the AD Leaf, we pride ourselves on being an innovative digital marketing agency. Our team is dedicated to developing meaningful campaigns that build long-term connections on behalf of the brands we represent. We understand the importance of social media in today’s digital landscape and strive to incorporate it into our comprehensive digital marketing strategies. If you’re interested in staying up-to-date on our latest projects and industry insights, feel free to follow us on Facebook, Instagram, TikTok, and LinkedIn. We look forward to connecting with you!

 

What is “Cutting the Cord” and Why Should I Switch to Streaming Ads?

Every streaming service has hundreds of thousands of streaming titles, inspiring people to “cut the cord” and switch over their viewing preference to streaming services entirely. This means that if your advertising model is centered around running ads on cable television, your success is going to decline and fast. The general population is no longer interested in having cable in their home, which means the viewership of your ads is plummeting.

If you’re like most businesses, streaming advertising is not even on your radar, but it should be. You need to make the switch now because streaming is only going to become more popular. If you want to remain competitive in any market, streaming ads are essential for every industry.
With running ads on cable networks, you’re limited to targeting those who watch a specific show and reside within a particular zip code. Now, if you watch any TV yourself, you know that a singular audience who watches a show can be wildly different. Streaming services have identified this pitfall and designed a platform that allows you to select more specific targeting like genders, ages, interests, zip codes, travel preferences, and more. Your ad will be shown to a more intentional audience and will be far more successful as a result.

We’re currently seeing a trend in streaming services like Netflix and Hulu producing their own content. This means that streaming audiences are opting to watching shows like Stranger Things and The Handmaid’s Tale instead of watching them on traditional TV. The content that Netflix, Hulu, and Amazon Video produces is helping to build niche groups of people. With their advanced targeting software, you’re getting access to a more refined target audience.
Here at The AD Leaf, we have access to unique resources that allow us to show your ad on various platforms outside of the big names like Hulu and Amazon Video. As streaming becomes more popular, we’re seeing increases in other entertainment companies building their own streaming services like Peacock, IMDBtv, Sling, Roku, and more. The demand for streaming is only going to increase, and with that, its audience size.
To stay ahead of the curve, you need to get in on this at the ground level. Chances are your competitors are already looking into it if they haven’t already taken the leap of faith. You don’t want to be playing catch up, do you?

Depending on your business goals, we can work with you to design a high-quality, eye-catching, and effective campaign. Your advertising dollars are essential, and we know you don’t have time to waste money on ineffective marketing. The benefit of working with an agency is that we have a well-versed team and can provide all of these services in-house. Our Creative Media team has produced a multitude of dynamic commercials and videography services that will bring your branding to the next level. We all know it’s tempting to use your neighbor’s brother’s cousin because they promised to give you a great deal, but let’s be honest, you deserve a commercial that represents you and your business in a professional light. We’re here to make your life easier, so we’ll take care of you from start to finish, providing updates and opportunities for feedback along the way so you can be in the know every step of the way.

If you’re ready to pull the trigger on getting started with streaming ads, we’re here to make that happen. Give us a call at 321-255-0900 or email us at info@theadleaf.com.