Why Digital Marketing

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What is Digital Marketing? And why is it a growing industry?

In times of uncertainty, we all look for stability. When it comes to our jobs and careers, being in a growing industry can lead to more opportunities for stability. Digital marketing is one of those growing industries.
Digital Marketing is a more than 155 billion-dollar industry in the U.S alone. By 2026, the revenue forecast is to be close to 786 billion dollars. Do I have your attention yet? And if you are someone who likes to work with other businesses, helping them grow and thrive, digital marketing is that fulfilling industry.
Digital marketing has surpassed traditional marketing as the new traditional. You can help businesses reach their customers in cost-effective, scalable, and measurable ways. With the ability to reach out to anyone, anywhere, targeting the right audiences at the correct times. Interest in all things digital marketing has grown exponentially in the 21st century. A recent Google Trends report shows how much growth the term “digital marketing” has been searched on Google over the past five years.

Search Term: Digital Marketing

Google Trends

It About Connecting

The essence of digital marketing is the action or business of promoting and selling products or services, through digital channels and platforms. What marketing is really about is connections. Connecting your brand, product, or service with the desires, wants, and needs of an audience. Marketing solves, provides answers, and can offer a promise. An effective promise willĀ help business to retain or attract new customers, paving the way to increased sales, revenue, and profitability.Ā 

The Gap

Every business has a current state. How many clients or customers do they have? How widgets do they sell a week/month/quarter? What is their monthly sales? Step one in planning a marketing campaign is understanding the current state.

The next step is identifying what the desired future state is. How many clients or customers does a business want or can handle? How many widgets would they like to sell? In 30/60/90/120 days? Desired monthly sales?Ā Ā 

The place between the current state and the future state is the gap. Marketing fills the gap, and is the bridge from the current to the future. Marketing is not an expense. It’s an investment in the present and future growth of your business.

Investment and Not an ExpenseĀ 

Often business owners will say that they don’t “believe” in marketing or advertising.Ā  When you hear this, they really mean that they don’t believe it is an investment but rather an expense. Marketing is an investment. Including digital marketing: Ex. SEO, Google Ads, Social Media.Ā  And what you put in is what you receive. And much like financial investments, it is something you have to let work and grow over time to achieve a meaningful yield. An expense is a line item on your balance sheet. Something you will probably look at with angst and find a way to reduce. An investment is an action and effort to realize gains. One is aligned with anxiety, and the other with hopeā€”an investment in you, your employees, and the future of your business.

A Growing IndustryĀ 

With the growth and accessibility of the internet and high-speed advances, the number of people who go online every day continues to increase. Context drives consumption, and consumers are consuming digital content in increasing numbers. Customers are now spending more time and resources on owned-media channels such as websites, mobile apps, and customer-service channels. There is also a noticeable increase in customer conversion rates, with social and digital video channels driving the highest ROIsĀ 

As such, digital marketing is now a growth engine for many companies across a variety of sectors such as financial institutions and telcos. Further, it has the ability to drive an increase of 5 to 8 percent in revenues over 12 months byĀ capturing more online traffic and engaging with consumers more effectively.

Have you thought about owning a digital marketing agency but donā€™t know how to put it all together?

If you are interested in learning more about this unique, one-of-a-kind opportunity to own a digital marketing agency reach out today! Next Steps