The Holidays Are a Great Time to Embrace the ‘Nonrational’ Side of Consumers
For many businesses, the holiday season is the busiest time of year. It’s the time of year when consumers spend more money than ever. It begins with Black Friday and Cyber Monday and leads to the slew of December holidays, including Christmas.
It’s never too early to start planning for it, either. Whether it’s freshening up your landing pages, creating brand awareness with your holiday marketing campaigns, finding other ways to target new customers, and everything in between, the list of tasks seems endless. As marketers, we understand it’s an opportunity to strike big and the final chance to boost sales before the new year.
Why do consumers spend so much during the holidays?
The holidays are a special time for many people, and marketers know they’re willing to pay a premium for that feeling. As adults, we can remember how special the holidays were to us as kids; many adults want to give that same feeling to their kids and loved ones. Presents and other holiday expenditures like decorations, parties, food, and travel are crucial elements of our memories. As consumers aim to make the current holidays as special as those they remember, both for their children and loved ones, they’re willing to spend money to make that happen.
Stay top of mind during the holidays.
In the world of Social Media Marketing, you hear the saying, “You have to pay to play.” This means that the more you spend on your marketing, the more you will get out of it. This saying has never been more true during the holidays.
As a business owner, you might not understand why you should double or even triple your budget during this time, especially if you’re already getting the results you want. But, you are no longer the only business with a hand in the game. Other businesses are gearing up and bringing competition. With the heightened competition, it’s time to invest more in marketing to make sure your content stands out from the rest.
How Paid Social Media Gives You The Upper Hand During The Holidays?
The biggest predictor of whether people will purchase is whether they’ve heard of your brand, and during the holidays, there is a higher demand for products and services. Consumers are buying for themselves and others, which leads to an increase in urgency. This makes buying behavior less passive and more active, increasing consumers’ willingness to buy. Taking advantage of holiday marketing can lead to increased customer following, trust, and engagement, which boosts sales and brand awareness which will carry those consumers through to the new year with you.
Organic Social Media Vs. Paid Social Media During The Holidays
Organic reach is the number of people who follow you and have seen your content through unpaid distribution. The average reach of those organic posts is only 2%. Having more eyes on your content during the holiday season is more important than ever. Social media networks are the biggest source of inspiration for consumer purchases. Putting money behind your content and running paid social media ads helps you reach a larger, more targeted audience. Paid social posts will show up in the feeds of whichever audience you decide to target. You can target audiences based on demographics, location, interests, and more.
One thing about paid social media ads is that a strategy can be built to work with any budget. The more money a business has invested in a social media advertising budget, the more the strategy can be built out. Businesses with lower budgets can still have a strategy but will also have to lower their expectations for results. Businesses prioritizing a marketing budget to allow for the incorporation of paid social ads get better data, better insights into their audience, and better results throughout their marketing funnel. The data that is returned from a paid social media strategy is information businesses benefit from greatly. It helps know what angle to take with customers based on the success of ads that have been running.
Your Competitors Are Already Running Paid Social Media Ads. – It’s Time to Learn How Paid Social Media Gives You The Upper Hand During The Holidays
You will only get further behind if you’re not in the paid social media ad game. Paid ads help businesses gather valuable marketing insights. They allow you to know what your audiences want to see and help you to know what angle to take with customers based on the data returned from their paid social media ads. If you’re not running paid ads, your competitors are gaining marketing insights that give a significant advantage over your business.
We’re here to help! Our highly experienced social media marketers will develop an effective campaign to help your business flourish during the holiday season. We understand how running a business can leave you little time to put intention into your social media presence. Give us a call today at (321) 255-0900 to unlock all the benefits social media can bring to your business.