Even though the quality of a website’s content is what keeps an audience on a website, an appealing web design first catches the audience’s attention and keeps them on a site, keeping your bounce rate low. The design of a website is an essential component of making an indelible mark upon the target audience. Moreover, it impacts how your audience perceives your brand. For example, even if you have the best information among your competitors, your audience will leave the website and turn to your competitors if the design doesn’t resonate with your audience. This is why your website must have these five items to encourage your audience to remain on the site and lower bounce rates.
Web Content Presentation
When your audience visits your website, make the content presentation stand out. They need to be able to access info quickly and easily. Your website should deliver it. Heavy-text information without a good presentation can overwhelm your audience and make them leave your website. Moreover, the presentation also refers to the colors and fonts you use on the site. Choosing the proper colors and fonts can emphasize what is important about your content and makes the content easy to read.
The colors of your website can affect your viewer’s impressions and moods. Pick a color scheme that not only matches your branding but also appealingly presents your information. If you don’t, your web design will be a key influence on your bounce rate.
The colors can also help viewers decide whether your website is the real deal or not. After all, the right colors can help convey people’s emotions about your brand. It is also important to be ADA compliant. To find out more about this requirement, click here.
Another killer of web design bounce rates is poor navigation. When your audience visits your website, you do not want them to get frustrated because of the complicated layout. Having a hard time navigating through a website can discourage your audience from remaining on the page. You want to ensure that your visitors make as few clicks as possible to find the information they want. Take them through an easy flow and format to see all information.
Don’t forget to include SEO. Many web design elements and practices influence how you publish content on your website, which in turn affects how search engine spiders crawl and index your website. As a result, a poorly designed website can have you ranking poorly on search engines.
Website Mobile Responsiveness
Nowadays, more people use their smartphones or other mobile devices to find information on the internet. Therefore, it will be essential for you to ensure that your website is fully responsive so that your audience can easily access your website and find the information they need without having a hard time zooming in and out of the pages.
Does Your Website Need a Refresh?
These are just some of the elements we employ for our clients to ensure their websites rank well and score high marks for client retention. Is your website not the lead capturing powerhouse it should be? Then, it is time for a refresh. Contact us today for a personalized strategy to get clients utilizing your website today!