While a few niche industries seem to bring in leads with ease, most businesses struggle with how to bring in new customers. You have a great business plan that you’ve worked really hard on. You have passion. But the leads aren’t there. There’s no need to panic! Here are some tips for bringing in new leads for your business and a few for getting them to stay.
How to Bring in New Leads
Think of the Buyer Journey
You’re excited about your business and want to get it in front of as many eyes as possible. That’s great, but not everyone is going to be in the position to buy or schedule with you as soon as they see you. This is especially true if your product or service has a higher price point. If someone is ready to make a purchase decision, they don’t need introductory content. It’s imperative to be mindful of where people are in the buyer journey.
Know Your Audience
Knowing who you’re targeting on the surface is crucial, but you need to take it a step further to ensure that you target your content and ads to the right people. What is their persona? What news are they reading or sports are they watching? You need to make sure you’re aiming your content where they are.
Quality vs. Quantity
People generally don’t care about how often they see something; they care about their experience. You can post 20 times on social media in a given week, but is it quality content that’s solving a problem for them? Always aim to provide a quality experience for a viewer.
Keeping the Clients You Have
Returning Customer or Referral Deals
Most people like to feel special. One great way to do this is by reaching out periodically with exclusive deals for returning customers or offering a percentage off or bonus product for referring new clients.
You already have their contact information, but what are you doing with it? A quarterly, or even monthly, email providing updates on the goings-on of your company is a great way to keep your business at the forefront of your past client’s minds. When it’s time for them to buy again or schedule a new service, they’ll immediately know where to go.
They’ve already used your company. Like bringing in new clients, you need to be mindful of what you’re presenting to your hopeful returning clients. Information can be provided with the best intentions, but if it feels off the mark, your audience can feel like you’re insulting their knowledge.
Let Us Help
The lead generation process is complicated, with a lot of moving parts. Focus on building your business from the inside, and we’ll focus on bringing in quality leads to help take you to the next level. Sound like a deal? Call us at (321) 255-0900, email firstname.lastname@example.org, or complete our contact form.
We look forward to growing with you!