Google Ads PPC

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Why Google Ads Management & Google Ads are Right For My Company?

  • Google Ads management is right for you if your business is a right now type of business model. (Examples are: Plumber, Electrician, Towing Service)
  • You haven’t executed a marketing strategy for your business correctly and you need customer or client leads with a sense of urgency.
  • Your business is entering its holiday season and you are interested in gaining additional market share & additional leads as a supplement to your already successful marketing program.
  • You are launching a new business segment within your company . Therefore, you would like to be found online quickly for your new business initiative.
  • Your product or service is a niche product or service and one that is or could be in demand.
  • A sizable component of your customer or client age demographic are the Gen X, Gen Y, and Millennial age demographics

Why Google Adwords & Google Ads are NOT Right For My Company?

  • Google Ads may not be your best marketing choice if your business model does not carry a heightened sense of urgency with your customers. (Examples:  Apparel, retailers, wholesalers, and consumable goods businesses)
  • Your business model is highly competitive and your keyword costs are excessive.  (Examples:  Car Insurance costs per click (CPC) averages $70.00 per click.  If an insurance agent earns $50.00 per policy, a $70.00 marketing spend is unrealistic)
  • Your business website is not currently up to date with the most advanced technology and your website is NOT designed with optimal lead conversion best practices.
  • You intend to manage your Google Ads campaign yourself.  You are the subject matter expert in your business field.  However, most business owners are not the subject matter expert with Marketing-specifically functioning as a Google Ads certified partner to design and execute your own Ad Words campaign.  Most of these scenarios cause tremendous LOSS to the business through wasted marketing dollars, and loss to the businesses P & L Net Income.
  • A sizable component of your client or customers age demographic is the Baby Boomer age demographic.

Our Google Adwords and Google Ads Approach

Our Google Ads certified partners are committed and calibrated to ensure your Ad Words campaigns are executed to deliver the best lead conversion results while simultaneously searching for innovative and cutting-edge drivers that minimize Costs Per Click, and utilizing the leanest budget. Examples of our detailed campaign components, strategies, and priorities are listed below:

  • To execute promoting your website, The AD Leaf ®‘s Google Ads team will similarly generate an expansive database of keywords that will allow us to utilize and maximize the exposure and acquisitions for conversions on your website that can be achieved through search engine advertising.
  • In addition to bidding and creative analytics within our strategy, The AD Leaf ®‘s advanced long-tail, exact match, broad match, and or phrase match approach to keyword generation increases the execution of a highly targeted demographic, low-competition keywords, thus minimizing CPA & maximizing ROAS.
  • Our proprietary Google Ads specialized matching techniques will be implemented throughout your Google or Bing Ad Words PPC campaign to accurately target which keywords or phrases are profitable and help with your ROI and which should be paused.
  • In addition, we test multiple variations and dimensions of our advertising copy, finding the right mix. This appeals to maximize response rate and most of all improve your conversion rates.

PPC Management Practices

The AD Leaf ®‘s Google Ads Management (Formally called Google Adwords) PPC (Pay-Per-Click) Management includes the following services as part of our standard Ad Words management practices:

Fact Finding Evaluation

We will work hand in hand with you over to determine your objectives. Above all, we aim to understand the products and services you are promoting.

Extensive detailed Campaign Structure

 We will optimize your campaign structure to help with ease of management, increase your Click through Rate and Quality Score, and to easily identify non-performing groups.

Keyword Research and Optimization

 We will research the keywords in your market to determine the popular, relevant, and optimal keyword spread. For instance, we’ll also uncover the lowest cost niche search terms which will help your ROI. However, whenever possible and where it makes the most sense, we will use long-tail keywords. This can drive qualified traffic at lower CPCs.

Ad Copy Creation Tool

An effective ad copy is required to entice your visitors to click on your ads. We create an attractive and aggressive, call-to-action ad copy, which increases the click-through rate. This, in turn, increases the probability of a click from the search engine traffic. Most of the times, you might see a decent product, backed by a poor ad copy. This can often turn the traffic and more importantly, turn the possible sale, away. Attractive ad copies can increase the click-through rate, which in turn increases the number of sales which helps calculation of the conversion rates.

Website Landing Page Optimization Tool

We will ensure that the pages on your site where PPC traffic is being sent are optimized. In addition, we ensure the best conversion rates by assigning keywords to the most relevant landing page. This will help turn your cost of acquisition and conversion.

Ad Split Testing Tool

We will create and test multiple ads to run against each other. Above all, this way you can be sure you always are using the best converting ad copy. This is a version of A/B splitting which most companies do not utilize.

Optimized Bid Strategy

Using detailed reporting and keyword data, we will adjust the bidding. Overall, we determine the best and most profitable position for each of your keywords.

Negative Keywords

We work to ensure that the only keywords our campaigns are ranking for, are those that are relevant, and conversion focused for our clients.

To learn more about how Google Ads can positively impact your business’s sales and marketing, please contact us. We can schedule your consultation on the same day.  E:  P: 321.255.0900