If you’re a small business looking to launch a Google ads campaign for your company, you may think you can’t afford this type of pay per click advertising. Alternatively, you may want to learn how to run a paid search campaign yourself which is a valuable skill to have. However, it can be time-consuming to manage campaigns while simultaneously managing your business. If you make an attempt to rush in without performing the proper research, you will probably make common beginner’s mistakes and blow your budget with nothing to show for it. This is the main reason why it is best to have a reputable digital marketing agency to handle your Google ads management for you.
Why Use Google Ads Campaigns For Your Small Business?
Reach People When They’re Looking For You
If you target the right keywords with your Google ads, you can get in front of potential customers at the exact moment they’re looking for your products. Having an ad that serves up your products on relevant keywords is a great way to get new customers.
Target Based On Your Location
If you run a local business, you don’t care about appearing in search results outside of your area. Google Ads lets you target your searches based on your location, which can help you get in front of potential customers near you.
Target Multiple Audiences That Use The Same Product
If you sell products that can appeal to multiple different audiences, Google ads can help you reach those audiences by letting you target different keywords. PPC ads would let you target each audience individually by using industry-specific keywords. For example, “Rustic coffee table” and “Western-style wooden tables” may apply to similar products, but they attract very different audiences—Google’s pay per click ads and campaigns let you target both.
Send People To Specific Landing Pages For Products/Services
When someone clicks on an ad, they get sent to a landing page on your website. One of the strengths of launching a Google ad is that you get to choose that page. A lot of people send pay per click traffic to their home page, which is ok, however, it is not ideal. But one of the major strengths of Google ads is that you can send people to your customized landing pages that are optimized to convert. By sending people to landing pages that offer what they’re looking for, you can increase your chances of converting them into customers.
Track Results Easily
With Google ads, you can track click-through rate, cost-per-click, ad spend, as well as conversion rate on your landing pages. You can also split test different ad copy and landing pages easy to maximize your ROI. Return on investment is a huge consideration for your marketing budget, and Google ads won’t leave you guessing.
Get Results Quickly
Other approaches to getting seen in search engines can take a long time to start working. The conversion process is longer and more difficult to measure. Google ads aren’t a silver bullet, but they will get you results much faster than most other marketing tactics. If you have the know-how, products, ad copy, and landing pages together already, Google ads are a simple way to start getting sales.
Google ads and other pay per click platforms, like search engine optimization, helps companies to get their brands seen by customers searching for relevant search terms. Both of these digital marketing techniques help to increase your boost your website’s ranking so that it appears higher up on search engine result pages. Search engine optimization is a slower, long-term, organic method, whereas paid search is often a quick fix option, providing your business with a short burst of visibility which can be beneficial for temporary promotions or to publicize the launch of a new product or service.
If you require management for your Google ads campaign and looking to find a company that offers services for your small business, here are items that will be incorporated with your package below:
- One-off set up costs
- Regular reports and analytics
- Fixed monthly costs
- Optimization of existing pay per click campaigns
- A dedicated accounts manager
- Keyword performance and campaign monitoring
- Budget recommendation
- No minimum spend requirement
At The AD Leaf Marketing Firm®, we understand that not every business has the time to invest their full efforts into PPC Ads. To learn more about how Google ads campaign management can bring more leads to your business, contact us via our phone number, (321) 255.0900. Or, set up a consultation by emailing us at firstname.lastname@example.org. We look forward to hearing from you soon!