As a business owner, there is a never-ending list of day-to-day actions to complete. The workday is seldom 9 to 5, and there is always something popping up that can distract you from the creative side of the business. Having spoken to many business owners throughout my time in marketing, there is a trending similarity between them all; there isn’t enough time in the day to stop “working” for a few moments and switch their minds over to creative marketing. You open your phone to post to social media but wait, a call comes in. You sit down at your computer to look at Google rankings and see 25 unread emails that need a response immediately. Creative marketing gets pushed to the side and appears more stressful than it needs to be
Why is Creative Marketing So Important?
But why is creative marketing so important? You may think, “I am so busy already; I don’t need marketing.” In that aspect, you would be wrong. There is a constant turnover of clients due to moving in or out of an area, demographic trend shifts you didn’t predict, or a new competitor nearby. You can’t rely solely on your current customer pool to carry the business forever. It is always best practice to consistently showcase your business to unaware patrons. To better understand the role creative marketing plays in the business world, it helps to think of your business as a party!
Imagine you have received two invitations to two separate parties that fall on the same date and time. One party’s invitation is strictly informative, letting you know the date, time, and location. There is no information on entertainment, dress code, occasion, or other vital details one needs to attend an event. The party takes place somewhere that doesn’t sound familiar or at an out-of-the-way location. You read this invitation and think to yourself… “who would even go to this? It sounds like more of a hassle than what I am wanting to deal with.” This invitation left you with even more questions and less of a positive feeling about the party in general.
The other invitation is more detailed and visually pleasing to the eye. It includes the same basic information as the other, but there are also unique party features listed that catch your attention. There is a fantastic band playing, your favorite foods will be served, and other luxury services will be available to guests that provide an all-around higher quality experience. The second party left you with a sense of excitement and generated interest in you. This invitation makes you want to attend the party, does it not?
This second party is your business with creative marketing! With the help of a marketing team with years of experience behind them, we can create targeted ad campaigns that spark the interest of potential customers. We know exactly who to send the invitations to and the unique selling points associated with your business to inspire new buyers to say, “I do have this problem, and this business will solve it!” Marketers also create content that intrigues customers without necessarily “selling” to them. If someone just walked up to you on the street and said, “Hey! Buy this now!” your response would likely be no. That’s why it is essential to hire a team that can research the problems your customers face and showcase your business’s solutions to those problems in a way that doesn’t come off as a direct sale.
Your Business is a Party
Again, your business is a party. The products, service, and level of customer care you provide are the same party’s entertainment, food, and perks. Your competition may or may not have a creative marketing strategy in place. Still, your customers certainly have a need for it. With ads coming at you left and right from multiple media platforms, why not give yourself a leg up on your competitors by hiring someone who knows how to strategize and optimize those ads to make your business stand out!
Hiring a creative media team is like hiring a party planner. They have all the top resources at their disposal. They have their finger on the pulse of media trends and marketing platforms. Creative media teams like The AD Leaf take the stress of marketing and turn it into a fun aspect of your business that you will wonder how you ever lived without! Gone are the days of coming up with content! Say goodbye to the high anxiety you get when looking at marketing analytic metrics. Those pull your hair out moments are replaced with the carefree feeling you get when you have one less thing on your plate. You can now dedicate yourself fully to your business plan, and rest assured, knowing experts have the marketing goals well in hand. You can officially attend the fantastic party you always dreamed of throwing by getting back to the business basics that started it all!
Let’s Get The Party Start!
If you’re ready to start your party, The AD Leaf is here for you as your one-stop creative marketing team! With website, social media, content, and growth services, we can take your business’s marketing to the next level. Call 321-255-0900; this is your invitation. Are you ready to attend?