Your website may be the most beautiful thing you’ve ever seen, but if it doesn’t have any content, it will not do you much good. In today’s digital age, content is king. Your website needs exciting and engaging content to keep visitors coming back for more. So what can you do to make your website content stand out from the rest? Keep reading for some tips!
How Content Helps
SEO stands for Search Engine Optimization. This works by utilizing keywords currently trending within your content to improve and raise your site higher in the results on a search engine. Quality content is one of the main ranking factors for Google and other search engines. The more high-quality, relevant content you have on your website, the higher your chances of ranking in the search results. Keywords are determined based on the content you already have and what people are searching for when they find your site. The Ad Leaf stays up to date on the currently trending keywords and how they can be used within your content to direct traffic to your site organically.
Content is also a great way to inform your customers in-depth about your services and possibly even encourage them to move forward in the buying process. If you have a person in the buying process who is contemplating a purchase, content that better informs them about the product could be the piece that sends them into the purchasing stage.
Call To Action
Good content writing always includes a call to action. A call to action is the final push to a customer contemplating a purchase. These can include phrases such as: contact us, visit our website, and check out our Instagram. We can then include links to these outside sources and make it simpler for your customers to take action and contact your company.
Why Content Helps
Content writing is critical because it helps you better connect with your customers. Research done by the company ResearchNow, found that, “84% of online buyers have bought products based on descriptions they read in a blog.” Content on your website can answer common questions that potential customers might have about your product. This content then becomes a valuable resource for someone who may be interested in buying what you’re selling. According to Intechnic, “Posting relevant, valuable, and frequently updated information on your website will boost search engine optimization (SEO), help position you as an expert, and allow you to build relationships with your audience.”
Similar to a book, we will always judge based on the cover. This is the simple fact of life we have all come to accept. However, even if a book had a beautiful cover, we would not buy it if it had no words. The same applies to a website. Creating an eye-catching website is an excellent step toward attracting potential customers, but content can seal the deal on a sale.