The Importance of Human-Centric Marketing

The Importance of Human-Centric Marketing

What is Human-Centric Marketing?

Do you view your targeted audience base as a dollar sign or more as a friend in need of a service you provide? 

When you provide a service with the intention of how you can help an entity versus what this entity can provide for you, you’re practicing the art of Human-Centric Marketing. 

As humans living in a fast-paced, and carefree society, we crave more than ever to share a personal connection with those we choose to interact with. This outlook could apply to a simple conversation between two parties or be as involved as to why Mr.Rogers should buy groceries at your store versus John Doe’s, who happens to be located closer to their home. When you understand your targeted audience’s perspective, language, values, beliefs, and goals and tailor your approach accordingly, you’re expressing the traits of Human-Centric Marketing. 

How to Apply a Human-Centric Approach to your Marketing Strategy

Start a Conversation:

Listen to your audience and attempt to understand their motives. Why do they need your service or product? What benefit can you provide this person? When you can coherently understand their niche values, goals, and expectations, you promote a personalized experience. This act will result in your client possessing more confidence in your skill.

Analyze and Adapt:

Make time daily to analyze your client’s analytics. This practice will keep you well informed on your impact on this client and allow you time to implement a new strategy if needed. You will also be able to distinguish how visitors interact with your client’s site. 

Act more Human:

What’s more annoying than a decrease in an analytics report? No one addresses the decrease or provides background as to why the numbers have dropped since the last report. If you’re making all of the right moves as a marketer, you’ll know it’s sometimes normal to see decreases. Where a customer may panic and see something wrong, it is our responsibility to address all impacts our efforts have had, good or bad. It could boil down to the season. If your customer sells sweaters, then a 6 mo vs. 6 mo analytic rundown will compare sales from June. A notoriously hot month and one where sweaters are not likely to be purchased. Explaining that could make all the difference between a customer losing trust & doubting your abilities and a customer learning something new and appreciating the insight you provide, thus increasing their confidence in your Brand.

What benefits will my Brand Absorb from Practicing Human-Centric Marketing?

Identify New Areas of Growth:

Traditional Marketing practices could neglect the ability to pinpoint potential growth opportunities. When you dive into the mind of your clientele to target their specific needs, if your Brand can meet those needs, and how you can address them with strategy and success, you’re implementing a Human-Centric approach. Practice this by creating a persona for your buyer and studying them. Through this technique, you’ll better detect the areas where you need to focus your message and structure your product or service accordingly. 

Promotes Client Satisfaction:

What makes you feel better when you lack confidence in yourself and your abilities? As a human, validation can sometimes be needed. It should be one of several priorities as a marketer to place ease at the forefront of your client’s mind. They request our services because they trust our skills and knowledge and take a great leap of faith when selecting us to increase their brand awareness, generate leads, traffic, or whatever the goal may be. When they jump aboard a sinking ship, they reach for our hand to guide them out of the chaos.  

Strengthen your Brand:

We distinguish our Brand from our competitors by our trademark’s credibility and awareness. This is why many companies showcase the clients they work with, review, and repost content. It all displays to new audience members as a company with a credible reputation. Your Brand stimulates a certain image to your targeted audience, so it’s important to make clients feel valued. Deliver an experience that provides an a-ha moment for your audience, and you’ll notice a positive impact on your brand credibility.

Developing a marketing strategy can be an overwhelming responsibility. Unclench your jaw and relax those shoulders. We’re here to help!

Follow us on Facebook, Twitter, LinkedIn and TikTok for more information about social media marketing and how it can help your business grow.

Understanding Your Social Media Analytics


As a business owner, you know the importance of social media for marketing your products and services. But what about understanding the analytics behind your social media efforts? In order to craft a successful social media marketing strategy, it’s important to understand what’s working and what’s not. This can be daunting, but with the right tools and information, it can be easy to get started. By reading and understanding social media metrics, not only will you get a better understanding of your audience, but you’re less likely to make beginner mistakes. 

Before you can effectively choose which metrics to keep your eye on, having clear and defined social media objectives and goals are crucial. Secondly, having the right tools to properly track and analyze data over time will allow you to show a return on investment. 


 What Are Social Analytics?

Simply put, the term “social analytics” refers to the practice of collecting and analyzing data related to a person or businesses social media page. By understanding social media analytics you can:

  • Gain a better perspective on current market conditions
  • Understand unique target audience insights and preferences
  • Collect accurate feedback to be used for better, more refined business decisions.

Accurately utilizing and understanding analytics is vital in today’s market for brands that want to make an impact. By adopting the right tools to interpret social conversations, businesses are able to gain valuable insight as to what level of impact their marketing strategies are having on their audience. Unfortunately, not enough businesses are utilizing this information, leading expensive mistakes down the line.


Key Metrics to Keep Track of


Because social media marketing goals and objectives differ from business to business, there is no one metric that is guaranteed to reach your objective. The most common metrics to track and measure social media are:

  • Engagement: Tells you the level of likes, shares, etc, that you’re posts are receiving.
  • Mentions: Shows how many times your brand name was mentioned in a conversation.
  • Impressions: Let’s you know how many users have seen your brand in visuals on a particular social platform.
  • Virality: How many times has a posts been shared across a network

By effectively understanding and utilizing social media analytics, you are able to take unstructured but valuable data, and turn it into useful information to make informed business decisions.

“Creative without strategy is called ART. Creative with strategy is called advertising”. Jef I Richards

As a business owner without properly understanding your data, creating an effective social media campaign becomes increasingly more difficult and also puts the business at risk for costly mistakes. 

Once you’re able to fully understand the data from social analytics and measure the overall success of your social media strategy, you’ll see a significant return in your marketing efforts. 

Crafting an effective social media strategy takes a lot of time an effort however, with the practical use and understanding of social media analytics business are able to:

  • Help Serve Your Audience Better
  • Help Share More Relevant Content
  • Help Understand Your Competition Better
  • Help Formulate a Better Posting Strategy
  • Help You Identify Micro Influencers Specific To Your Industry
  • Help Improve Your ROI


Make the Most of Your Social Analytics

We know we just threw a lot of information at you. Taking a minute to fully understand and implement a social media strategy can be time consuming. That’s why we include a full page optimization included in our social media marketing services here at The AD Leaf Marketing Firm. Our team of Social Media Specialists will not only create eye-catching and captivating content for your business, but also, optimize, monitor, and interpret all of your social media data to create an engaging social media strategy to elevate your business. 

We’d love to be your trust advisor and help you and your business grow.

Contact us to speak with one of our experts and bring your social media vision to life

Common Myths & Misconceptions About Website Development

Are You Under The Wrong Impression?

When it comes to the process of website development there are certainly a lot of grey areas. The majority of people who build websites do so on just drag and drop CMSs like Wix or Weebly and the results really show it. Often times these websites come out clunky and the optimization options you have are very limited. So you decide to look into hiring professionals to get your website done, but the main issue is you don’t have any idea what they are talking about or what the work really entails. Well, we are here to shed some light on the topic at hand!

Myth: You Can Develop An Effective Website In Just One Weekend
While this would be the best-case scenario it simply isn’t something that’s feasible. It is common for it to take up to a week if not longer to get the full website up and running it all depends on how big the website is. The only time development could take about a weekend is if only a landing page is being built. Do not be under the impression that there is a ready-made template that will fit your website needs. Custom-built websites are the only acceptable way to build websites. 
Myth: Website Developers Strictly Write Code
While it does take code do write code that is far from everything that gets done on a website. Website developers are masters at optimization in many different forms. Here are a few things that web developers keep in mind while on projects:
  • Website speed optimization
  • Image Compression
  • Caching and server performance
  • Security
  • Design aspects to increase user experience
  • Evaluating the optimal design for optimized lead generation
  • etc.

Myth: Website Development Needs To Cost A Fortune 

A lot of other website development companies will probably hate us for this statement but it is the truth. A lot of the time clients of website development companies are being WAY OVERCHARGED. There are instances in which they will charge people for the smallest things. One of the most annoying things to us as a company is receiving a client that was being grossly overcharged by other development services. Those companies do nothing but capitalize on ignorance and it is a horrible thing to do. That is why we are crystal clear about what we are doing, how we do it, etc. Just to ensure we step out in front of the curtain and you can rest assured knowing we are working WITH the client in achieving their website dreams.
Myth: Developers Only Handle One Project At A Time
While sometimes we wish that was the case it is not, website development agencies are constantly bouncing around on projects to try and get as much done as possible as quickly as possible. If we are ever feeling burnt out on a website we will move our focus over to another one just so we can come back refreshed so that we can only bring the highest quality content!
Myth: Once A Site Is Launched You Cannot Make Changes
Reuploading websites with fresh new content is actually always an amazing thing to do! It shows search engines that the website is still active. With our services, we offer website maintenance services that covers any changes you want to be made to your website!
Myth: Contacting The AD Leaf Is A Bad Idea
Okay so this is a myth we made up because let’s be honest it is NEVER a bad idea! We are here to answer all of your questions and help you through your website development process as well as after it all! If you are ready to take YOUR website to the next level then contact us today!
Google Reviews For Businesses

The Importance Of Google Reviews For Businesses

Reviews are extremely important for any product or business. How many times do you look up reviews for a movie before buying tickets to the theater? If you’re going to be spending a lot of money on something, you’ll want to make sure that it has a good reputation! That is why we here at the AD Leaf Marketing Firm know how imperative it is to have Google reviews for businesses. This is especially true when it comes to local SEO. Having consistent reviews is a great way to show Google that your business is reputable. Thus, this improves your chances of ranking on some of the more difficult search queries in your area!

How To Get Customers To Leave A Google Review

The first thing to consider when asking for reviews from customers, did they enjoy their experience with the service/product? You want to ensure that the customer had the best experience possible with your services & that you are 100% sure that they will leave good feedback! If they did have any issues, it is better to take their feedback internally and fix those mistakes before asking for a review. This way you can maximize your chances of getting those 5-star reviews! You’ll also want to have your review link readily available so that you can give it to the client once they are done! All you need to do to find it is log into your Google My Business, click Share Review Form, and copy the link! Those reviews will show up directly on your GMB listing making it easy to access later on!

High-Quality Google Reviews For Businesses Increases Brand Reputation

Increasing your brand reputation isn’t as simple as getting as many reviews as possible. However, getting high-quality 5-star reviews is the key to improving your local SEO search results!  These kinds of reviews show that your business has a reputation for satisfying your customers! If a customer does leave a review, be sure to show your appreciation for it, as the customer really doesn’t get anything in return for leaving a review!  Not only that but responding to the reviews and engaging with them show that you have great customer service! You want to connect with your customers to truly understand how they feel about your products/services. This is how you can find improvements to your business to help deliver top-tier services. You also want to ensure that you are not soliciting reviews with incentives. This is considered a harmful practice by Google and if caught you will lower your SEO scores!

Removing A Bad Review

If you do happen to get a bad review, there is a simple way to get them removed! You may flag the review as inappropriate as long as your reason is within one of these categories:

  • Spam and fake content
  • Off-topic
  • Restricted content
  • Illegal content
  • Terrorist content
  • Sexually explicit content
  • Offensive content
  • Dangerous & Derogatory Content
  • Impersonation
  • Conflict of Interest

You never want to see a bad review, so it is best to flag these reviews as soon as you see them, as they can damage your reputation if not rectified. You may also take a look at Google Business Profile Help page on the matter for a more in-depth answer on the subject!

How The AD Leaf Can Help With Google Reviews For Businesses

The AD Leaf Marketing firm is here to help your business grow! Getting reviews isn’t as easy as just requesting them from your customers. That’s where our assistance can come in handy! Our Specialists will optimize your GMB listing & your website to ensure that you are generating as much organic traffic as possible! They will also help maintain your GMB with all the updated information & services that your business provides! If you have any questions about Google My Business, SEO, or any of our other services then contact us today! You can reach us at 321-255-0900

3 Common Issues with your Social Media

3 Common Problems and Solutions for Your Social Media

Preach it! Social media is first and foremost; what? Social! Second, it is layered and complex.

Often small businesses, companies, and brands jump online with great enthusiasm. They gather their product photos and service videos and fill in those ‘about’ sections. Then it’s on to writing captions, tweets, and figuring out what hashtags are for.

Social Media presence? Check!

 Everyday struggles and misunderstandings we often hear:

  1. “But I have 6,000+ followers; how come no one is coming into my store?”

Generally, the first question is ‘How did you attain said followers?’
Then the next question is, ‘when was the last time you saw them engaging with your content?’ 

We often ask, ‘who is your target audience?’ And you can’t just say ‘people who want to come to my store.’

Worst case scenario:

  • You bought those followers.
  • They have never engaged with your content.
  • You don’t understand what a target audience is.

If this is you – you don’t have to feel embarrassed. You are not alone. These are widespread issues. 

Solution: Here is a metaphor for you. Imagine you drop by a networking party, and everyone there is on your follower list. The location is your business, whatever that may look like. People are all in the same room but gathered in groupings according to shared interests and for this scenario, let’s just say you only have 15 minutes to spend there. 

 Ask yourself:

  • Are my friends and family there? If not, have you invited them? – Invite your friends and family to like and follow your social media platforms. They can often be your biggest advocates!
  • Are people there because they want to be? Essentially are they being paid to be interested in you? This is why fake followers or bought followers are not that great. At first glance, it looks like you are popular. But, we all know that popularity contests are not always what they seem. People will read the room, and it will soon become evident that no one is interested.
  • Do I want to make an announcement to the whole room OR have a few brief, poignant conversations with a few of those that have decided to show up? Think about what would grow deeper connections at this moment, keeping each individual connected. Sometimes that is sending a private direct message on Instagram to a new follower. “Thank you for following!” or share a post about the most recent charity your company is an advocate for supporting. Better yet, answer the most common question everyone seems to have when they call your location.
  • There are so many genuine ways to interact with followers in a personalized way that keep them as followers, keep them engaged, and eventually lead them to your store. Loyalty is built moment by moment and post by post, not all at once.

2. “I keep getting private messages in my Instagram offering to repost my content, or an account has offered to help me grow my follower count multiple times.”

Problem: The only comments you are getting are from these random accounts that seem to have thousands of followers, but they are all very obscure and odd.

Solution: Ignore and delete them. Most of those “dm us for (blank)” are scams. These scenarios should always go without saying – If someone is offering you something for free on the internet – ask ‘what’s the catch?’

3. Post Frequency:

“Our team posts every day! Sometimes 3 or 4 times a day. Why doesn’t anyone interact with our content?”

Our response: Please tell me you mean to say you are posting your stories on Facebook or Instagram. Otherwise, you are inundating your audience and crowding their news feeds. Many of them that continued to follow may have likely hidden your content to get a break. 

Or, on the other side of the spectrum – “I post maybe once a month or two, at least to let people know we have sales. But we don’t have many followers.” Usually, this is followed up with “I just don’t have the time to post that frequently.”

Problem: We get it. The world of Facebook, Instagram, Twitter, Pinterest, LinkedIn, and TikTok is becoming more layered and complex to navigate with every phone and App upgrade. No wonder there are college courses and specialized fields made for it. 

Solution: For small businesses, at the very least on most platforms, you should be sharing content four times a week. Each piece of content should have the goal of brand awareness and engagement. Note: Not just promotions or calls to action. 

Can you see the common thread?

In the Social Media world, you cannot talk at your audience or show up when it’s most convenient. Most of your audience is not ready to buy. The goal of your social platforms is that when they are ready to buy, your brand is at the top of their minds. There is a lot to know, much to learn (always), consistently so much to do. 

If you see these 3 common social media issues and say “that’s me!” or you are doing your best to conquer these mountains and still not seeing results – you know whom to call! We got you covered! With our broad scope of social media professionals here at The AD Leaf, we’d be delighted to serve your company through your social media platforms. Don’t have them yet? We can advise you on the best ones to use and set them up for you. We can do your Facebook, Instagram, LinkedIn, Twitter, TikTok, and more!  Let’s collaborate to see your platforms, rise, come alive, and thrive! Give us a call at (321) 255-0900, or complete our contact form

Organic SEO with The AD Leaf

Why Your Business Needs Organic SEO

Search engine optimization is the most effective and cost-efficient method to understand and engage customers in key moments. Businesses owners have a lot going on at any time, which leaves them with little time to devote to their own organic SEO efforts.

Many people still do not know or understand the importance of search engine optimization. Without SEO, your business will not get the recognition it deserves from Google, Bing, or any other search engine. Here is why your business needs SEO:

Organic Traffic

Traffic from organic sources is valuable because it is targeted. You’re more likely to convert users who arrive at your site from organic search results if you can provide a solution or an answer to their question.

You get the best results from organic search traffic since it’s organic traffic that isn’t related to paid search ads. Basically, potential customers found your link on Google and clicked on it naturally without any outside interference.

When this happens, it is crucial to take note because the viewers are coming directly through the search engine rather than referral links or social media posts; they are searching for exactly what your company is offering!

User Experience

Marketers place a high value on the user experience. Almost everyone wants to rank high organically and have maximum visibility. Many do not realize, however, that optimizing the user experience is key to reaching the desired goals.

Good user experiences have become crucial to the success of a website, and Google and other search engines have learned how to interpret them.

Marketing professionals in all industries should adhere to Google’s Page Experience Update as part of its longstanding commitment to improving the customer experience.

Local SEO

The objective of local SEO is to optimize your website for a specific location in order to increase your visibility, so customers can find you quickly and easily, ultimately leading to a sale.

The goal of local optimization is to establish a means of communicating a brand’s message on a local level within specific neighborhoods, towns, cities, regions, or even states.

Long Term

A significant impact of SEO can be seen as soon as a year after taking action, and many of those measures will last for several years. Although organic SEO is something that takes time, in the long run, it is the best option for your business.

Paying for Google Ads and for leads is far more expensive than organic traffic. Paying for ads is the fastest way to see a quick turnaround, but the goal is to keep that constant flow of organic traffic that comes to your business because you have exactly what they are looking for.

Contact Us

The AD Leaf specializes in many different marketing services like social media, content, SEO, and PPC. Give us a call at (321)255-0900 to start optimizing!

4 Tips for Writing Better Content

How can you write better copy? Business professionals from every industry struggle with their writing, so you’re far from the only one asking. Even marketers struggle to write focused, compelling copy from time to time. So what is it about putting ideas to paper that trips so many people up? Let’s dig into 4 tips for writing better content.

  1. Start With a Plan

If you don’t have a plan, your writing will lack focus. Without knowing what the end goal is, it’s difficult to determine what steps need to take to reach that destination. When you sit down to write, start by outlining your main points and then filling in the supporting details.

This strategy benefits user experience in the end, especially for pages on a website. When a writer starts with a main idea and breaks it down into smaller digestible parts, the writing will also be easier to read. Great online content starts with a title (main idea) and breaks that down into smaller digestible parts (subheadings). This way, when someone goes to read that page, they can quickly navigate to the section of the page they’re looking for.

2. Focus on the Reader’s Perspective

This tip may seem obvious, but when it comes to putting our ideas down for someone else to read, we all too often write from our point of view instead of theirs. Practicing empathy in your writing and trying to put yourself in the reader’s shoes can go a long way. Here’s a mental exercise that may help. Think about your ideal reader, consumer, or audience member and not just your target audience. If you could only get the result you want if they experience the fullest extent of your product or service, what would you tell them?

Considering your audience’s pain points will not only make you a better writer by making your content more relatable, but it will also show that you can solve their problems and alleviate their concerns. And that’s what great marketing boils down to in the end.

3. Be Direct and Be Clear

Have you ever thought, “I’m not sure how to phrase this”? If you’re like most, this thought has surely crossed your mind at least once or twice. The tried and true solution to this dilemma is:

Challenge yourself with another question, “What is it that you’re trying to say?”

Say it out loud, detach yourself from the writing process for a moment and verbally summarize to yourself what the message is.

Next, write that down. It sounds simple enough, but we can get so sucked into typing out the next sentence that we give ourselves “analysis paralysis” and freeze up. Explain it to yourself or someone else, and then write that.

A common trap many writers fall into is that they try to sound “smart” by using uncommon words and phrases or some roundabout way of conveying their message. No one likes to feel confused when they’re reading; if anything, confusion will encourage them to put it down or read something else. The best writers can take complex topics and make it so anyone can understand them.

This strategy doubles as a filter for industry jargon, cliches, and passive voice, which hurt your writing and usually waste the reader’s time.

4. Proofread!

The quickest way to lose credibility with your audience is to make careless errors that make it to the final draft. The great Stephen King said, “To write is human, to edit is divine.” It can be easy to cut corners and skip the proofreading/editorial process, but the writing will always suffer for it. If you’re coming up on a deadline and are pressed for time, save time at the end for proofreading and editing.

  • Read your text and reread it
  • Read your writing out loud or ask someone else to read it over
  • Check for typos, grammatical errors, and inconsistencies (if you’re not sure about a grammatical rule or how to spell something, look it up)

Professional Content Marketing With The AD Leaf Marketing Firm

Writing important, compelling, conversion-focused content is a time investment. Research, planning, writing, and proofreading not only takes practice and years of experience to do well, but it also takes time away from you running your business and spending time with your family. Save yourself the hassle of having to do yet another thing and call 321-255-0900 or email and ask about our Content Marketing services.

Keyword optimization

How Keyword Optimization Can Generate Traffic To Your Site

Have you ever wondered how websites gain so much organic traffic? There are many different aspects that contribute to gaining traffic, but one of the most vital points is keyword optimization. Keyword optimization or keyword research is the process of studying, evaluating, and selecting the best keywords to target in order to attract the right visitors to your website from search engines.

How To Begin Your Keyword Optimization

To begin, consider the subjects you want to rank for. You should come up with roughly 5-10 subject that you believe are relevant to your business, and then utilize those topics to assist you to come up with some particular keywords later in the process. Think of these topics from a buyer persona. Thnk to yourself what subjects your target audience would look up that you’d like your company to be found for.

Figuring out the monthly search volume for specific keywords will help you see the importance of this word to the audience you are wanting to target. After figuring out what topics you are wanting to target, then you can begin choosing the best keywords for your pages content. These keywords that you choose are going to be vital to rank for in the SERPs (search engine results pages) since your target consumer is most likely searching for these keywords.

Another clever technique to get keyword ideas is to determine which terms your website is already being searched for. You can use website analytics tools like Google Analytics or HubSpot’s Sources report, which is included in the Traffic Analytics tool, to perform this. Take a closer look at your website’s traffic sources and through your organic search traffic to find out what terms visitors are using to find your site.

It is essential that your web page solves the problem that the searcher wanted to solve rather than merely include the term that the searcher used. So, how does this effect your keyword research? It’s easy to accept keywords at face value, yet they can have a variety of meanings beyond the surface. Because the purpose behind a search is so critical to your ranking potential, you must exercise extreme caution when interpreting the keywords you target.

Finding and Choosing Keywords

Once you’ve decided on a list of keywords for which you want to rank, it’s time to narrow it down to the best ones for your website.

You can gain search volume and traffic predictions for terms you’re interested in using Google’s Keyword Planner. Then, use what you’ve learned from Keyword Planner and utilize Google Trends to fill in the gaps.

Use the Keyword Planner to identify any phrases on your list that have too little or too much search traffic and don’t help you maintain the healthy selection we discussed before. But, before you remove anything, check Google Trends for their trend history and estimates. You can assess whether some low-volume phrases are something you should invest in now – and reap the advantages afterwards.

Big businesses often target high search volume terms, and because these brands are already well established, Google typically awards them with authority over a wide range of topics. You should also choose keywords with less competition. Keywords that don’t already have numerous searches for the top rank might give you the slot by default – assuming no one else is competing for it.

Having The Right Team To Back You Up

Search engine optimization and keyword optimization are a vital part of your business. There are so many aspects that go into SEO and can be daunting to the average person. Business owners already have so many other responsibilities on their plate and will choose a marketing firm to do all the work for them while they focus on running their business. The AD Leaf has a dedicated group of individuals that focus on generating these leads and traffic for your company.

The AD Leaf has a large spectrum of what can be done. We work with creating content for your website, maintaining your social media platforms, SEO and Google Ads, graphic design, and much more. The sky is the limit when you have a large team of professionals taking care of all your website and media needs.

Writing Social Media Captions That Perform

Writing social media captions can sometimes be challenging. We know!

While developing your copy, you may find yourself questioning whether it should be serious or lighthearted. Should you include another exclamation point? Emojis? What will you use as a call to action? 

Let’s talk about it!


Why Are Captions Important Anyway?

Pictures may be worth a thousand words, but words are still significant. When written correctly, captions make social media users stop scrolling. A powerful caption educates, inspires, or entertains. If you’re good at copywriting, you’ll accomplish more than one. With everything you publish on social media, it should be your goal to invoke emotion, tell stories, and ultimately drive results.

Yes, writing captions can be difficult, but it’s not unthinkable. If you’re looking for a “cheat sheet” to writing social media captions that perform, look no further. The four tips we’ll talk about today are a great place to start!


1. Know your audience. 

We talk about target audiences all the time, and it’s because they’re that important. Once you identify your audience, you can dive into what matters to them. What do they want to hear and see from you? Will they understand your language and references?

Once you identify your audience, you can tailor your messages to resonate with them. If someone came up to you to share information you deem irrelevant, you’d stop listening.

Don’t be that person on social media. Assess your audience’s problems and pain points and speak to them in your captions.


2. Place the most critical elements in the front.

Is your business offering a limited-time-only deal? Are you hosting a giveaway? Even if you’re sharing tips on solving a problem or making someone’s life easier, let your audience know right out of the gate. 

The goal is to captivate as soon as possible. You know it, and we know it: attention spans on the internet are so short! It’s an average of 1.7 seconds, so grab their attention while you have the chance, and stop their scrolling in its tracks. You’re more likely to see engagement, drive traffic to your website, and see other wonderful results when you do this!

P.S. This tip is particularly important on Instagram, as only the first few lines of a caption are available for preview while users are scrolling along the timeline.


3. Edit your captions.

Copywriting is an art, so don’t rush the magic. Take your time!

It’s a process, so plan, edit, and rewrite. Take the extra steps to avoid grammatical errors and misspellings to ensure you hit the mark every time.

You can utilize many online tools to help proofread – Grammarly, Ginger Proofreader, Spell Checker, and more. If you’d prefer to avoid downloading more software, have a friend read over your captions before you publish anything online. It takes a few extra minutes, but in the end, you’ll be glad you did!


4. Utilize a call to action.

If you want to see specific results, just ask! A call to action can be as simple as requesting users to like the post or tag a friend in the comments. You can direct your audience to click on links or fill out forms. You can even turn scrollers into buyers by encouraging them to purchase your goods and services. Your goals and desired results will dictate your call to action.

Whatever you choose, it should be simple yet creative. How many times do you see “Call 555-555-5555” on Facebook? It works, but it can be better! Try to keep it fun and fresh. Instead of “Call Now,” try something more inviting like “Start Your Journey Today!”


Contact The AD Leaf Marketing Firm!

These four tips serve as a mini cheat sheet for caption creation but are not an exhaustive list. That’s why we’re here. You don’t have to crack the code or reinvent the wheel. You certainly don’t have to do it alone!

Quit playing the guessing game, and eliminate the stress. Turbocharge your social media strategy with captions that perform by calling The AD Leaf Marketing Firm at 321-255-0900!

Marketing Strategies To Finish Out Your 4th Quarter With a Bang

While many businesses may not realize it, the fourth quarter is the most critical quarter for a company. Ending your fiscal year on a high note is the best way to ensure that you have a strong start next year. It also helps meet goals and expectations, setting yourself up as a reputable and reliable company. What better way to achieve this than by implementing marketing strategies to finish out your 4th quarter with a bang?

While many service providers, such as Real Estate, may believe November and December are the slowest months, it is the most critical time to hit the ground running.

Let’s review a few marketing strategies that you can employ to create a solid foundation for the fourth quarter of your fiscal year.

Don’t Stop Marketing

While most businesses believe marketing is a gamble that entails throwing money away that they may never see, it creates a marketing plan that works.

For service providers who struggle with business in the fourth quarter, it’s vital to double down on marketing so that you’re ahead of your competition.

This means investing in activities that will result in business growth. Remember, your competitors are working all year long to land clients and get projects off the ground, which means you need to take action if you want to outshine them.

Ready, Set, Go!

If you are looking at the calendar, October may seem like early preparation for the fourth quarter. It is important to remember that when people get their budgets set in November and December, more potential buyers are out there trying to sell. 

This means they are looking for people who can help them reach their goals, so make sure you are prepared.

The goal of this last month is simple: get ready, so next month you can hit the ground running with an iron fist. By making sure everything is in order before the end of September, you will be able to use all of your time wisely in October.

Campaigns That Work

Don’t stop working on the campaigns that have been successful for you. Review advertising efforts from previous campaigns to see how they stand up today. This allows you to compare data from before and identify any changes in customer behavior so you can adjust accordingly.

Focus Your Efforts on the Season

Create a list of your top seasonal buyers and focus on them exclusively. Developing new campaigns explicitly designed for your customers and the season will be beneficial. 

These could be in the form of emails, direct mail pieces, or maybe even social media if you feel they are comfortable with this type of communication. By focusing exclusively on these people, you can get them to come back to purchase again before it’s too late. 

Achievement Checklist

Looking over what you’ve done is also an excellent time for reflection. Allocate the appropriate amount of time to go through each item on your “To Do” list to identify things that can wait until after October 1st, so they aren’t taking up valuable time during the crucial fourth quarter sales process.

During slower periods, it can be expected for some business owners to take a spiral of death approach to managing the business. When sales are slower, maybe you pull back your advertising spending if you have a marketing budget at all.

Hire an Experienced Marketing Firm 

When it comes to reaching your fourth-quarter goals, make sure you work with an experienced marketing firm. It’s also essential to work with a firm with a proven record of success in generating leads and making sales. This will ultimately help you with your bottom line.

Conquer With Confidence

The businesses that do not change their behaviors to meet the changing climate or seasonality of their businesses fail during these times.

By being prepared to go into the final quarter of the year, measures must be taken to conquer the fourth quarter with confidence. This means:

  • staying ahead of your competition
  • setting forth a marketing game plan
  • focusing on the season
  • focusing on your target audience
  • hiring an experienced team capable of creating marketing strategies to finish out your 4th quarter with a bang!

The fourth quarter is known for its holiday season and with that comes high turnover in the service industry. Some companies focus on this time of year, and others don’t, but those who do end up succeeding more than those who don’t. 

This is because many people choose to spend their time off shopping or with family instead of working or seeking services.

Is Your Marketing Game Plan In Place? 

Having a marketing game plan set forth before going into the fourth quarter will help you gain more profits and sales than if you did not have one at all. Without a plan, companies often go about the fourth quarter the wrong way.  

Take Action Today

When it comes down to it, not everyone can curate engaging content. It takes time, practice, and the ability to provide valuable information in a way that’s easy for customers to digest.

When your customers are looking for answers or ways to solve their problems, you want them to find your website on the first page of Google.

This is why it’s essential to hire a professional company capable of creating marketing strategies to finish out your fourth quarter with a bang!

Our experienced team of professionals at The AD Leaf is ready to take your content from bland to beautiful! We are passionate and excited about taking your brand to the next level. Contact us today to get started!