Yeammy Torres Yeammy Torres

Yeammy (pronounced "Jamie") is the Associate Director of Internal Marketing at The AD Leaf Marketing Firm, LLC. She was born in Venezuela and moved to Melbourne, FL., a couple of years back. With a BA in Social Communications and two MAs, Yeammy brings a combination of communication, marketing, creativity, and adaptability to the company, which helps TAL's clients thrive in the online world. When Yeammy isn't trying the latest digital marketing trends, she loves to go to the beach, kayaking, travel to new places, and spend time with the family and her chocolate lab.
Itā€™s Time to Rebuild Your Website!

It’s Time to Rebuild Your Website!

Posted on | by Yeammy Torres
Graphic Design, IT Services, Website Design

 

Itā€™s Time to Rebuild Your Website!
When was the last time you updated your business’s website?

 

When was the last time you updated your website? 5 or 3 years ago? With the current speed of changes in the digital world, going months without updating or adding new content to your website is way too much! It’s time to rebuild your website!

Also, it’s important to highlight that in today’s digital and aesthetic day, good design is everything. People laugh at websites from 5 years ago! It’s time to elevate your online presence and make a website that stands out. Whether you’re building a new site from the ground up or updating an old one, keeping your image sharp online can help put you at the top of your game for business.

Think about your own experience online. Do you prefer looking at images or long bodies of text? What colors stand out? Do you like those clunky buttons? Having a sleek website doesn’t have to be hard. With many easy site-building tools on the market today, it’s easier than ever to get an up-to-date look for your online hub. And if you can’t put in the time or don’t quite understand how newer tech works, The AD Leaf Marketing Firm can help withĀ web designĀ too!

 

Why It’s Time to Update That Old Site

  • First impressions are EVERYTHING.

When a customer searches for your product, the first thing they will see is likely your website. Taking advantage of this is crucial in today’s digital world; even word of mouth will lead to potential customers searching for your site for hours of operation, products, and more. Creating a website that answers these questions in a good-looking package means that consumers will have a more enjoyable experience browsing your site. Happy customers = good business.Ā 

  • Your SEO Will Benefit.

SEO, orĀ search engine optimization,Ā is one of the most important factors in making a website. Everything down to the code used to build your site needs to be SEO-friendly to get the best online visibility. Marketing teams like The AD Leaf can help your website rank higher in Google, Bing, Yahoo, and other searches by utilizing key phrases and words. Making sure your website can be found is a great way to reach new and existing customers with good web copy, new blog updates, and more.Ā 

  • You’ll Come Across Better to Customers.

If you put in the time to create a good-looking website, your audience will know that you will put in the time for them too. The best websites are created with the reader in mind; everything from button placement to how the content is written is crafted to make the browsing experience more enjoyable. With a bright, welcoming website, your customers will feel welcomed as if greeted by a friendly customer service representative. On the other hand, an old, forgotten page can come across as untrustworthy.

  • It’s Important to Keep Up With Competition.

Think about this: your competitors probably already have updated websites. With the push for more and more online services, the demand for website development has skyrocketed, meaning you might need to catch up. Don’t be left in the dust. Update your site as soon as possible to avoid missing out.

  • It Creates a Consistent Image.

Having a website accessible from a laptop, phone, tablet, or any other internet-using device is part of being up-to-date. Being visible on all platforms will help your brand stay consistent, creating a better image for you and your product. Combining a fresh new site with high-qualityĀ graphic designĀ can be the best way to elevate your brand.

  • Your Audience Will Trust You More.

Let’s be honest. People don’t trust sketchy websites. Just like a house, customers who don’t feel comfortable on your website will leave it. A cluttered, dusty shop isn’t going to sell as much as a shiny new one, no matter the product’s quality.

Ā 

Like an interview, you want your business to make its best first impression. In today’s digital age, people increasingly turn to the internet to search for products and services. Keeping up with current design trendsĀ and digital interfaces can help put you ahead of the competition. Whether creating your own site from an easy online source or taking advantage ofĀ creative servicesĀ like ours, get your site up to snuff for the new year.

What is Backlinking?

What Is Backlinking?

Posted on | by Yeammy Torres
Search Engine Optimization
What is Backlinking?
What is Backlinking?

Chances are, if you’ve been talking about SEO, you’ve heard the term “backlinking” more than once. Backlinks can also be referred to as “inbound links,” “incoming links,” or “one-way links,” and they are links that go from one website page to a different website’s page. Search Engine sees a backlink and considers it a “vote” in favor of the web page. Pages with high backlinks tend to have higher organic search engine rankings.

Why Is Backlinking Important?

For every high-quality backlink, you have to point at your site that is essentially telling Google, “this website is trustworthy and has good content” the more of these high-quality links you have, the higher search engines will want you on their search results.Ā 

While backlinking is not a new thing, it is still a vital part of SEO and a good way to improve your rankings.Ā Google has confirmedĀ that backlinks continue to be of theĀ leading SEO componentsĀ if you want to rank well!

Are All Backlinks The same?

No, they are not!Ā 

A lot of backlinks can be detrimental to your SEO. To increase your search engine optimization, you need to focus on high-quality backlinks, but how do you dictate what high-quality websites?Ā 

The first thing to look at is if the incoming link is from a trusted source; let’s be honest, we are sure you’d prefer to have a backlink from Yale instead of a random spam page. The concept itself of getting high-quality links is referred to as “Domain Authority” if you have a link coming from a website with high domain authority, google puts a massive emphasis on it because it is prioritized as a source of links.

What Is Anchor Text, and is it important?

An anchor text is the visible part of a text that is linked. But how do you use anchor text to your advantage? Well, a best practice for SEO is to have an anchor text that includes your target keyword. In fact, a study found aĀ direct correlation between keyword-rich anchor text and higher search rankings.Ā But you also have to be careful with your keyword-rich anchor text and try not to go overboard with it; Google has a filter in their algorithm that’s called “google penguin,” and what this update does is filter out a lot of backlink building strategies and has a focus on sites that build backlinks with an exact match anchor text. But a good habit of having when backlinking is ensuring that the website and page you are linking to your website and page are related to the content you have on your website. Google will heavily prioritize these websites because the links come from reliable sources and are within the same niche.

Do you want to improve your ranking on Google? Contact The AD Leaf Marketing Firm!

You are busy running your business, and backlinking your website might be too time-consuming, especially if you don’t have much experience! That’s why it’s important to have on your side a marketing firm with a team of experts ready to go and help with all your marketing needs, including website maintenance!Ā Our SEO and Website team works together seamlessly to achieve your business goals, so give us a call today at 321-255-0900 or fill out ourĀ contactĀ form! We are just a click or call away.

5 Reasons Why Social Media Management is Worth the Investment

Posted on | by Yeammy Torres
Social Media | , , ,

Picture this; you have the permits, license, and name registration ready for your new business. Your product or services are ready to be purchased by your target audience, your website is launched, and your social media platforms are createdā€¦ You have it all ready to go, right?. Not quite.

It’s time to invest in social media management! Your presence online is not only to have a website, an Etsy shop, and a couple of social media platforms. You must dedicate time, energy, and money to create a consistent strategic message that reflects your business in all aspects.Ā 

Still not convinced about the investment? Let’s break it down into fiveĀ reasons why you should invest in social media management:

 

  1. Social media is perfect for redirecting traffic to your website.

If your goal is to have more traffic to your website, then social media is essential. Let’s put it simply, SEO is like the highway. Social media is like road signs to guide people to your website; you can track this using metrics and statistics and even incorporate google analytics into your reports! Because you ARE taking a look at the monthly reports, right?…

 

Ā  Ā  Ā 2. Social Media Reports:

Do you know how to read the metrics for your different social media platforms? Do you know what awareness, impressions, reach, ROI, and KPI mean for your business? Do you know how to translate that into a strategy to elevate your business?

If you answered “No” to any of these questions, you need help in social media management!

Social media metrics can provide detailed information about your followers and your target audience. With this data, you can create an effective social media strategy that takes into account their social media habits and how they interact with you. Additionally, social media metrics can give you insights into overall brand sentiment. By understanding what people are saying about you online, you can take steps to improve your reputation. In short, social media metrics are essential for any business that wants to succeed online.

 

Ā  Ā  Ā 3. Chances are that your audience is present on one or more social media platforms!

Social media is great for engaging with your audience but is also an amazing tool to help your clients and provide customer service. They also expect solutions and useful information on your platforms, so it’s important to include tips, FAQs, and “how to” related to your industry, products, or services.

You also have to make this type of content eye-catching and trendy to stay current and give your audience a reason to interact with you!

 

Ā  Ā  4. Social media influences buying behavior.

The power of social media is undeniable. According to a recent poll by Harris Interactive, 68% percent likelihood that Millennials will purchase something after seeing an advertisement or shared content from a friend, family member, or their favorite influencer on their go-to platform!

 

Ā  Ā  5. People are likely already talking about your brand on social media.

You can participate in conversations about your company, brand, or product by setting up Mention alerts. You’ll be able to monitor all of the latest discussions related to these topics on social media platforms like Facebook and Twitter, where there’s a high chance that potential customers may have already discussed their thoughts regarding them!

 

A strong social media presence is essential for any business that wants to stay relevant and competitive in today’s market. But with the ever-changing digital marketing landscape, it can be difficult to keep up with the latest trends and best practices. That’s where our team at The AD Leaf comes in. We are social media specialists who are passionate about helping businesses grow. We will work with you to develop a personalized social media strategy that will help you achieve your goals. And because we stay up-to-date on all the latest changes in the social media world, you can rest assured that your campaigns are in good hands. So don’t stress out about your social media marketing – contact us today and let us take care of it for you!

What Social Media Platforms Should I be Using for my Business?

Posted on | by Yeammy Torres
Social Media

As a business owner, allocating a lot of time to be active on every social media platform is nearly impossible. We are sure you have asked yourself, “what social media platforms should I be using for my business?” Narrowing down your platform choices will allow for better results and lead to a better return on your time investment. It’s easy to fall into thinking that the most popular platform is the best choice for your business. It seems logical reasoning, right? Wrong. The goal is to get it in front of people who will find value in your content. Strategically choosing the most effective platforms for your business needs is crucial to digital success.

When it comes to figuring out what platforms you want to promote your business on, you first need to consider two things: who your audience is and what your goals are. Let’s dive deeper into the two.

Audience

Being able to figure out who your target audience is, makes choosing a platform a whole lot easier. Once you’ve identified who your audience is, you can choose the platform or platforms that will be the most effective for that audience. Think of it in this way; you wouldn’t promote your new red wine brand to a group of toddlers. It just doesn’t make sense. It would be more strategic to promote it to the toddler’s parents. The same goes for social media. Promoting your content to the right group of people is the first step in creating a successful strategy.

What Social Media Platforms Should I be Using for my Business? – Goals

Next, you’ll want to look at your goals to know how to plan. What do you want to get out of using these platforms? Sales is always a goal for a business, but social media marketing goes beyond that.

  • Do you want to build strong relationships with customers online?
  • Do you want to create more brand awareness?Ā 
  • Do you want to drive more website traffic?Ā 

These aspects will set up your social media strategy to succeed.

Once you have your goals and the audience deciphered, it’s time to start thinking about what platforms are going to be the most effective. Here are a few of the major platforms explained:

Facebook

Facebook is the most widely used platform with over 2.5 billion active users. Usually, Facebook connects best with Baby Boomers and Gen X; however, you can target many ages and demographics with Facebook’s advertising outlet. Another great thing about Facebook is that they also own Instagram, so you can directly advertise to both platforms simultaneously.Ā 

Instagram

Instagram is the second most accessed network right behind Facebook, with 1 billion active users. The great thing about Instagram is that you can directly link your Instagram and Facebook together to work hand in hand. If you have Facebook, it makes sense to also have a linked Instagram. Instagram is strictly visual-based, meaning its core purpose is photo-sharing. This is a great outlet for brands to show their products, values, and brand rather than tell. One example industry that thrives on this platform is retail.Ā 

LinkedIn

LinkedIn is a platform that focuses on professional development and networking. It’s a great outlet if your company’s audience is other businesses (B2B sales). It is also a way for your company to build credibility and create a meaningful network of like-minded people.Ā 

TikTok

This relatively new platform has grown tremendously in the past year. Being the new trendy platform, however, does not make it the right fit for every business. If your target market is between the ages of 15-30, this is your ideal place to promote. TikTok makes it easy to showcase your product or service in short videos that can range from fifteen seconds to three minutes. Keep in mind TikTok posts should be fun, light-hearted, and follow popular trends.Ā 

Promote Your Business on the Platforms Your Audience Uses

So, we are back to the question, “what social media platforms should I be using for my business?”
Overall, when managing social media platforms for your business, it’s important to remember that sometimes less is more, and spreading yourself too thin may not always be the best tactic. Social media is all about providing quality content and putting it in front of quality users. Pick the platforms that fit your audience and goals, and you’ll be on your way to digital success!

If you still have questions about what social media platforms you should be using for my business, you can contact The AD Leaf at 321-255-0900, info@theadleaf.com, or complete our contact form. We would love to become your trusted advisor for your business!

The Importance of Transparent Client Relationships

Posted on | by Yeammy Torres
Social Media |
Iceberg Analogy

We, as marketing professionals, are responsible for having the experience, knowledge, and tools to manage our clientā€™s marketing platforms. While marketing professionals manage a companyā€™s growth, outreach, and strategy, the client maintains the role of ultimate decision-maker. We can form a fantastic team because we balance each other out! It is as simple as that. Clients have organic information about their business that marketing professionals need to apply their knowledge to make their brand stand out online. This is why working with a transparent marketing agency is so important. Is the client-marketing agency relationship that simple?

How to Create a Balanced Client – TAL Relationship?

Open communication. We, as marketing professionals, can -and will- develop channels of communication between the clients and our team of specialists dedicated to making their business our own. From basic concepts of social media to marketing strategies, we would take the time to explain what we will do and how we will do it.

Based on my experience as a social media coordinator, I recommend taking 10 to 30 minutes to answer questions or concerns during meetings with the client. This process helps build trust and healthy business relationships that will allow us to move forward and generate a great online brand.

Iā€™ve had a few clients that didnā€™t know much about social media. They wanted to be on Facebook and Instagram because they knew it was necessary and everyone was doing it, but they did not know why exactly. I took the time to explain to them that by having an online presence, their business can more effectively reach their customers and clients. They were happy to learn and ultimately understand the technicalities of digital marketing and have become one of my best clients! They give me all the resources I need to know more about their business, and they see the results! AKA: new customers are purchasing their products or services.

Iceberg Analogy

You can see a part of an iceberg, but what about under the water? Just look at the image in this blog entry and notice where the likes, fans, comments, and followers are in the top part of the iceberg. But what is underwater? SEO, content creation, graphic design, sharing, engaging, starting conversations, researching reputable sources, branding, fonts, colors scheme, targeting, ads, boosting, looking for the audience online, editing, use of hashtags, developing strategies, keeping up with platform updates, IOS changes, new trends, and tools, etc. Yes, the iceberg goes deep!Ā 

Having clients does not mean posting some cool graphics and exciting content after signing a contract. Rather, having a client means dedicating time to building that relationship, like a partnership. That’sThat’s our approach at the AD Leaf. We cultivate our clients ‘ businesses as our own to help them succeed and grow.Ā 

Our transparent marketing agency wants to form a relationship with you! If you’d like to get started on your marketing journey, call us at (321) 255-0900, email us at info@theadleaf.com, or complete our contact form.Ā